Bergdorf Goodman Announces The Launch Of 5TH/58TH

New York, NY (PRWEB) May 17, 2010

Bergdorf Goodman announces the launch of 5th/58th, a newly created blog on BergdorfGoodman.com.

Updated daily by the Bergdorf Goodman team in New York, the new site provides insider access through its five categories: 5 Questions, Windows, Women, Men and BG Print.

"5TH/58TH is as close as you will get to Bergdorf Goodman without actually being here. It has all the insider access and exclusive scoops on what we love - the fashion, the designers, the windows, the events, the people and so much more. There's nothing quite like it!" - Linda Fargo, Senior Vice President, Fashion Office and Store Presentation at Bergdorf Goodman.

5 Questions features videos of some of Bergdorf Goodman?s favorite designers answering the store?s celebrated 5 Questions. Filmed and edited in-house, the videos are shot during the designer?s visit to the store and reveal more than just their current collections. Designers have included Victoria Beckham, Padma Lakshmi, Joe Zee of Elle Magazine interviewing Elie Tahari, and many more.

Windows showcases images of Bergdorf Goodman?s legendary windows. In addition to photos, this section includes background information about each window and the fashion that dresses it.

Women closely reflects what is happening in-store. Divided into sub-categories, viewers can learn about exclusive product, experience in-store events, and more through its editorial blog posts and images. It also provides the most up-to-date information on new arrivals.

Men provides a Men?s Store experience with styling tips from Bergdorf Goodman?s Men?s Fashion Director, Nickelson Wooster, as well as features posts on exciting new menswear arrivals and highlights of in-store events.

BG Print enables viewers to experience Bergdorf Goodman publications with images from the books and brief product information.

In addition to these frequently updated areas, visitors can view the Events Calendar to learn more about what?s happening in-store at Bergdorf Goodman. Visitors also have the opportunity to view Bergdorfs Twitter conversation, join the Bergdorf buzz via Twitter, Facebook and YouTube Channel, as well as sign-up for blog post RSS feeds.

The specialty retailer, Bergdorf Goodman is located at the corner of 5th Avenue and 58th Street, and is part of the Neiman Marcus Group.

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Bergdorf Goodman Unveils 2010 Holiday Windows "Wish You Were Here"

New York, NY (PRWEB) November 23, 2010

New York loves a spectacle, and each holiday season one of the best in town is the elaborate windows at Bergdorf Goodman. Known for their artistry, detail and sly visual wit, the holiday windows attract thousands of New Yorkers and visitors every year. The 2010 windows, entitled "Wish You Were Here," take their inspiration from fantasy travel to far-flung places? and some unusual ways of getting there.????"We are in the surprise business," said David Hoey, Bergdorf Goodman Senior Director of Visual Presentation and Window Design, advising viewers to anticipate an array of wild mash-ups of unexpected arrivals and departures, each with visual influences as diverse as Roman mythology, 1940s Hollywood musicals, the original Penn Station, and the very first science fiction film. "This job is part architect and part cake decorator."

Each of the five main Fifth Avenue windows represents a different destination and a special method of conveyance:

Reminiscent of a patinated Vaudeville stage set, "The Scenic Route" features an antique caboose pulling out of the station. A hand painted moving backdrop animates the scene while a mannequin dressed in an Oscar de la Renta gown makes her exit stage right.

"Full Speed Ahead" takes viewers inside a ship rolling gently on a sea voyage. Amidst a lavish collection of nautical antiques, a mannequin clad in a one-of-a-kind striped outfit by designer Naeem Khan keeps company with an international cadre of miniature antique sailors...

"Day Tripping" invites viewers to come along for a spur-of-the-moment jaunt to the moon. The glittery lunar dreamscape is inspired by the 1902 silent film, "Le Voyage Dans La Lune" by Georges Melies, plus a generous dose of mid-century touches a la Flash Gordon and an aquatic nod to Jules Verne.

In "A Guided Tour," a gigantic gold and ivory wooden Pegasus set against a hand painted medieval-style mural illustrates an especially glamorous method of air travel.

In the final window a Victorian-style flying machine has been inventively concocted out of bicycle and carriage parts and components from a vintage hot air balloon. Attended by a team of uniformed simian grease monkeys, it's clearly "Ready For Takeoff."

And it's not just inside the Bergdorf Goodman windows where old-world inspiration mingles with emerging technology and a nod to the future. This year, for the first time, QR codes on several windows enable shoppers and passersby to view an online Holiday Gift Finder and a video depicting the making of the displays by scanning the codes with their handheld digital device. Produced entirely in-house, the 2:30 minute behind-the scenes video features the song "Follow Me" by 17-year old emerging Sony artist Audrianna Cole.

Bergdorf Goodman partnered with Polyvore, a creative-based social networking community, to host a Holiday Windows Challenge inviting members to upload their own window designs with fantasy destinations in mind. The winner, CJF Design, was selected from more than 2,800 entries and received a prize including a private guided tour of the holiday windows and a $ 2,500 Bergdorf Goodman gift card.

This holiday season also marks the debut of the new limited-edition Assouline book, Windows at Bergdorf Goodman, which features a decade of Bergdorf's legendary windows in a covetable handmade collectors' edition with slipcase. A surprise performance by Prince Poppycock delighted the more than 600 guests who gathered for cocktails at Bergdorf on November 18 to celebrate the book.

The Bergdorf Goodman holiday windows will remain on display through January 3, 2011 and can be enjoyed by everyone on 5th/58th, the Bergdorf Goodman blog, and on Facebook. This also is covered by our lively twitter account, @bergdorfs, and through the hashtag #BGWindows.

About Bergdorf Goodman: Bergdorf Goodman, founded by master tailors Edwin Goodman and Herman Bergdorf, is located on the corner of New York's Fifth Avenue and 58th Street, the former site of the Cornelius Vanderbilt mansion. The store has been a one-of-a-kind destination for exclusive fashion and unparalleled service since 1901.

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Bergdorf Goodman Announces the Launch of The Bergdorf Goodman Swipe

New York, NY (Vocus/PRWEB) February 16, 2011

Bergdorf Goodman announces the launch of The Bergdorf Goodman Swipe, a newly created Tumblr page.

The Bergdorf Goodman Swipe invites users behind the scenes into the world of the creative and visual departments, giving them an intimate, insider's view of the store. Like a candid photo album, The Swipe allows users to join both teams as they shoot, style and get inspired, whether it's in a Moroccan souk, on set in LA or in the most obscure corners of Manhattan.

?We're visual people, and we know what we like to look at. The Swipe lets you see the world as we do, from a perspective that we hope you'll find informative, engaging, inspiring or, at the very least, amusing. Let us know what you think and follow along as we take a good hard look at a few things we find completely compelling,? said Aidan Kemp, Vice President, Creative Director.

The Swipe reveals the team?s unique vision and adventures via a visual platform that reaches a vibrant community with a wealth of perspectives. The images featured will show unexpected and intriguing corners of the store and add a second layer to The Bergdorf Goodman Magazine that is genuine, vivid and personal.

Rich Tong, Fashion Director of Tumblr, said, ?We're excited to be launching our first official fashion week coverage at tumblr.com/nyfw and even more so, to welcome Bergdorf Goodman as a contributor. They fit in perfectly with the fashion community on Tumblr and their unique perspective will certainly show through their content.?

Aidan Kemp and Jesper Lund, Creative Director, will share their world during New York Fashion Week with Tumblr/NYFW. In Spring 2011, David Hoey, Senior Director, Visual Presentation, and Susan Homan, Vice President, Visual Presentation and Store Design, will join The Swipe.

ABOUT BERGDORF GOODMAN:

Bergdorf Goodman, founded by master tailors Edwin Goodman and Herman Bergdorf, is located on the corner of New York?s Fifth Avenue and 58th Street, the former site of the Cornelius Vanderbilt mansion. The store has been a one-of-a-kind destination for exclusive fashion and unparalleled service since 1901.

Join the Bergdorf Buzz at 5th/58th, Facebook and Twitter.

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Bergdorf Goodman and Lucky Introduce Faces of 5F

New York, NY (PRWEB) June 09, 2011

Bergdorf Goodman and Lucky magazine will partner for the first time to introduce Faces of 5F, the model search to find the new faces of the Bergdorf Goodman 5F fall advertising campaign. The Faces of 5F challenge began Monday, June 6 and runs though Friday, June 24. Contestants enter through the Bergdorf Goodman Facebook page and must submit photos and answer a series of questions such as favorite style icon and song.

Bergdorf Goodman and Lucky will announce Faces of 5F via Facebook, Twitter, Tumblr and wild postings throughout the city. Bergdorf Goodman will also have a prominent Fifth Avenue window dedicated to the challenge. The wild postings and Fifth Avenue window will feature a QR code that will drive viewers to the Bergdorf Goodman blog, 5th/58th, for details on the challenge.

Semi-finalists will be revealed at the end of June and will be invited to Bergdorf Goodman for a final casting on 5F. The winners will be determined by a panel of six judges including Brandon Holley, Lucky Editor in Chief, Aidan Kemp, Bergdorf Goodman Vice President, Creative Director, Bridget Buckley, Lucky Bookings Director, Matt Irwin, Photographer for the 5F Fall Campaign, Cannon Hodge, Bergdorf Goodman Social Media, and John Jannuzzi, Lucky Social Media. In addition to starring in the Bergdorf Goodman 5F campaign, the winners will be featured in the October issue of Lucky.

?Faces of 5F provides a unique opportunity for us to connect with people from all over the country who will bring their personal style to our 5F fall campaign. We are excited to open up the casting process for the first time and welcome submissions from people who express themselves in their own way,? says Aidan Kemp, Vice President, Creative Director, Bergdorf Goodman.

?This is exactly the right fit for Lucky. We are a magazine that celebrates real women of style and this partnership offers our readers a participating role in the production of one of the most innovative campaigns. From the online entries, to the casting call, to the printed version -- getting to be a part of this project will be thrilling to our readers,? says Brandon Holley, Editor in Chief, Lucky.

ABOUT BERGDORF GOODMAN

Bergdorf Goodman, founded by master tailors Edwin Goodman and Herman Bergdorf, is located on the corner of New York?s Fifth Avenue and 58th Street, the former site of the Cornelius Vanderbilt mansion. The store has been a one-of-a-kind destination for exclusive fashion and unparalleled service since 1901.

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Neiman Marcus and Bergdorf Goodman Employees Donate $95,000 to Global Disaster Relief Charity ShelterBox USA

Sarasota, Florida (PRWEB) June 21, 2011

While the weather continued to wreak havoc on families across the globe over the last several months, Neiman Marcus and Bergdorf Goodman launched an employee giving campaign, which has raised close to $ 95,000 for ShelterBox USA.

ShelterBox USA is the U.S. affiliate of ShelterBox, an international disaster relief organization that provides shelter and life-saving equipment to disaster survivors worldwide.

More than 14,000 Neiman Marcus and Bergdorf Goodman employees throughout the nation participated in the company?s ?Give Share Care? program, which encourages employee volunteerism and philanthropy in their communities.

?We?re incredibly pleased to work with The Neiman Marcus Group and their employees again this year,? said Emily Sperling, president of ShelterBox USA.

After a massive earthquake struck Haiti in January 2010, Neiman Marcus and Bergdorf Goodman employees participated in the ?Hope, Help & Relief Haiti? initiative in partnership with Donna Karan?s Urban Zen Foundation. ShelterBox tents were set up at various store locations to raise awareness, and the company?s employees raised $ 70,000 to help the disaster victims.

?We are grateful for their employees? generosity and commitment to our mission,? added Sperling. ?With their help, we?ll be able to continue helping families rebuild their lives after losing everything in a disaster.?

"Service to our customers and, as importantly, to the community, is at the heart of our corporate values,? said Susan Moy?, The Neiman Marcus Group?s director of corporate citizenship and volunteerism. ?We are so proud of our associates who have given their time and their talent to help others, and demonstrate our corporate commitment to community through their generosity and personal volunteer efforts."

ABOUT THE NEIMAN MARCUS GROUP

The Neiman Marcus Group values civic involvement and community service. The heart of its corporate philosophy is to be an engaged and active citizen. Its stores are dedicated to serving its communities and supporting worthwhile causes. They are tireless and enthusiastic sponsors of charity fashion shows, luncheons and special events all across the country.

The United Way has been a company-wide focus for The Neiman Marcus Group for 50 years. In addition to associate pledges, The Neiman Marcus Group supports the United Way with a corporate contribution to the United Way General Fund.

The Neiman Marcus Group stores and divisions also embrace and support other causes that resonate with its employees. The company?s associates annually donate more than a million dollars and volunteer thousands of hours in their communities, working with organizations that address health and human service issues such as homelessness, hunger, health, poverty, domestic violence, and substance abuse. They serve on the boards of nonprofit organizations, read to children with limited English proficiency, organize donations at food and clothing banks, deliver meals, participate in charity walks, plant trees and organize community clean-up events.

ABOUT SHELTERBOX USA

Since 2000, ShelterBox has provided shelter, warmth and dignity following more than 140 disasters in over 70 countries. ShelterBox instantly responds to earthquake, volcano, flood, hurricane, cyclone, tsunami or conflict by delivering boxes of aid. Each iconic green ShelterBox contains a disaster relief tent for an extended family, stove, blankets and water filtration system, among other tools for survival. ShelterBox?s American affiliate, ShelterBox USA is headquartered in Sarasota, Florida. Individual tax-deductible donations to ShelterBox USA can be made at http://www.shelterboxusa.org, (941) 907-6036 or via text message by sending SHELTER to 20222 for a one-time $ 10 donation. Location and time specific donations cannot be accepted.

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