The Indianapolis NAPW Chapter met for dinner and a wine tasting at DIVSYS International Headquarters on June 9, 2011.

(PRWEB) June 22, 2011

The Indianapolis NAPW Chapter met for dinner and a wine tasting at DIVSYS International Headquarters on June 9, 2011. DIVSYS International is owned by NAPW member, Tammie Fish and her partner, Carol Bentley. DIVSYS is a women-owned company that fosters the culture of a reliance on technical excellence through modern quality techniques and continual education of team members.

As a result, managers and technical experts are required to maintain academic credentials. Almost all of the team at DIVSYS is a Lean Six Sigma Black Belt through the GE program. All members of the staff are proficient with the IPC specifications. This dedication to quality, continual improvement, and technical excellence is the genesis for the DIVSYS concept. http://www.divsys.com/

Chapter President, Lynn Moore kicked off the meeting by welcoming everyone, briefly speaking about the Indy Chapter meeting agenda. Members were asked to introduce themselves and network during the meal. Dinner was provided by Romano?s Macaroni Grill as a delicious accompaniment to the wine tasting event.

Members attending previous meetings:

Shelley Coughlin, Jaye Miller, Mikki Post, Ronda Spurrier, Vickie Provson and Andrea Ciobanu.

New members present for the meeting:

Carol Bentley, Owner of DIVSYS International. Carol had been in the industry and worked for a similar company when she and Tammie Fish decided to start their own. Carol brings her expertise in PCB Board design to a women-owned and operated company that serves clients on a global scale. Thanks to DIVSYS for hosting the meeting!

Nita Conaway handles the accounting details of DIVYSY and has worked with Carol and Tammie for many years. Nita enjoyed meeting the group and helped host the June meeting.

Barbara Bade, guest of Andrea Ciobanu, is a realtor with Pursuit Realty. Barbara works in the Indianapolis metro area and enjoyed her first experience with NAPW Indy. Barb plans to become a NAPW member and looks forward to future meetings.

Jennifer McNett, Tax Manager at BGBC Partners, LLP, has finished her tax season and is happy to join Indy NAPW for her first meeting. Jennifer formally joined the organization in March and is ready to get started networking and meeting other NAPW members.

Melissa Trisler, guest of Mikki Post, is the Office Manager at Holman Dental. Melissa brought a lot of energy to the group and all looked forward to her joining the meeting again in July.

Stacy Phillips, guest of Ronda Spurrier, is the Owner of Gracie Properties. It was agreed that it was great to have Stacy join and all looked forward to her participation in future meetings!

Speakers:

Michael Klesmith, Owner, Winemaster Imports

5655 W 74th St, Indianapolis, IN 46278 317-329-5596

Winemaster Imports is a wholesale wine distributor that has been in business for nearly fifteen years. Their staff shared their expertise with the Chapter as attendees learned key facts about wine tasting and pairings. Sipping, tasting, or drinking was optional. An Italian menu was provided along with chocolate to go with Mike?s delicious wine!

Swirl ? Smell ? Swirl ? Taste!

Dr. Shelley Coughlin, Coughlin Chiropractic, shared a few of the best things people can do to empower their bodies to heal and carry them into long and healthy lives:

????Drink more water! Half the body weight in ounces????
????Exercise ? even 2-3 times per week for 30 minutes makes a difference.
????Take multi-vitamins.
????Take enzymes with meals?takes care of stomach problems and reflux.
????Stretch muscles to relieve pain in joints and prevent injuries.
????Yoga and Pilates lower stress!
????Meditation and Prayer
????Get a full night?s sleep ? at least 8 hours.
???? Avoid stimulants and exercise within 3 hours of bedtime.
????Maintain ideal weight and stop smoking.
????Start reading labels and select healthier options.
????Avoid ?trans-fats? and hydrogenated oils to lower cholesterol.
????Add 1 tbsp of organic apple cider vinegar + 1 tbsp of local honey to 8 oz. hot water to alkalize the body.
????Smile and Laugh! They increase positive attitude and lower stress.
????Migraine headaches and digestive issues? Could be allergies. Get tested or try a food rotation diet. Gluten and dairy products are the top two offenders.
????Avoid any form of sugar! It increases inflammation and builds up insulin resistance (causing diabetes) ? just two of the 140 ways sugar destroys your body.
????Aspartame, neurotoxin, or formaldehyde? (AKA: NutraSweet) is harmful to the liver and nervous system and breaks down into formaldehyde in your stomach! DO NOT give to pre-teens and younger as they cannot metabolize the toxins in their system.
????Consult your physician about a detox cleanse 2-4 times per year to lower your body?s toxic load.
????Take a deep breathe?from the stomach.
?????Hip- Hinge? when you lift heavy objects and protect that back!
????See a chiropractor! Regular spinal adjustments help to improve posture, restore normal nerve tension, increase white blood cell count for 24 hours, correct imbalances, improve neck and back movement, reduce injuries, and stimulate the brain among other things.
Contact Dr. Coughlin at coughlindc@gmail.com????http://www.coughlinchiropractic.com

Christmas in July ? Suits for Success Kickoff!!!

NAPW?s Indy Chapter members are committed to supporting women as they connect, learn, grow and inspire other women. ?In upholding our mission, we have elected to support the Indy Dress for Success program throughout 2011 in several ways,? said Chapter President, Lynn Moore.

The Chapter?s support will include:

????A challenge in June to engage other women at work to participate in the Christmas in July ? Suits for Success Drive! The Chapter is asking members to raid their jewelry boxes for accessories that would complete a special interview outfit ? including shoes and purses. All suits and accessories ? including costume jewelry, shoes, purses, belts, etc. will be donated at the July meeting.
????The Chapter will host the July 7 meeting at the Dress for Success headquarters at 820 N. Meridian St., Indianapolis, IN to deliver ?gifts?, tour the facility and learn more about what they can do to support this organization.
????On September 22, the group will attend ?Stepping Out in Style,? the popular fundraising event held at the JW Marriott, Indianapolis, IN beginning with a 5 pm cocktail hour followed by speakers and a celebrity fashion show.
????On December 13, NAPW will provide a meal and speakers for Indy Chapter members and clients of Dress for Success. NAPW members will participate in a panel discussion and provide thoughts on the written rules of the workplace, the unwritten rules of the workplace, financial planning, and work/life balance. Other members would be preparing to serve a meal for the group.

The Indianapolis Chapter Meetings are posted on the Indy Chapter page of the NAPW site:

http://www.napw.com/chapter/90/indianapolis/

Upcoming Meetings:

July 7 at Dress for Success Indy, 820 N. Meridian, Indianapolis, IN

August 11 ? Dayspring Center

September 13, October 12, November 10 dates are in the planning stages!

December 13 ? Dress for Success Indy, 820 N. Meridian, Indianapolis, IN

Meetings are held at 6:30 and will be moved (for convenience to all) to various locations around the I-465 loop.

Upcoming Events: The 2011 Midwest Conference for Women hosted by NAPW on Friday, November 18. Register online for both via the website or email they received. Those interested in attending the Midwest Conference and would like to travel as a group, contact Lynn Moore. 317-431-8562 or mooreinnovative(at)att(dot)net

For additional information regarding the Indianapolis local chapter and/or [NAPW please visit http://www.napw.com.

Follow the NAPW on Facebook and Twitter.

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Announcing?The 2011 Internet Marketer of the Year and Runner-Up

Duluth, GA (PRWEB) January 6, 2011 ?

Mass Money Makers? seven-day ClickBank launch has officially come to a close. Not only did the super affiliate technology developed by Matt Bacak and Alen Sultanic shatter records, but it also pitted some of the world?s top promoters against one another for the title of 2011 Internet Marketer of the Year. As the dust still settles on Mass Money Makers? formerly unheard-of achievements, Shawn Casey managed to eke out the win for most sales.

With 24 hours still left to its launch, on Day 6 Sultanic and Bacak received official word that Mass Money Makers had broken the ClickBank gravity record by hitting 1468.50 on the digital marketplace. That figure shattered the former record of 1351. With a full day still left in the launch, Bacak and Sultanic had proven their skeptics wrong, achieving the so-called impossible ahead of schedule.

Meanwhile, with Day 7 looming on the horizon, the hard-fought battle for Internet Marketer of the Year began capturing the Internet marketing community?s attention. Whoever secured the most sales throughout Mass Money Makers? launch period would walk away with the crown, but that contest would come down to the final minutes before being settled.

In the end, not only did they have a gravity of 1651 but Shawn Casey fought back hard enough to steal away the title from the previous three days? top-selling duo, Paul Liburd and Antonio Giuditta, by a mere 27 sales. For their superstar promotional efforts, Liburd and Giuditta earned $ 5,000 in bonus cash and Internet Marketer of the Year Runner-Up status. Casey?s first-place finish snagged him $ 10,000 in cash and the 2011 Internet Marketer of the Year nod.

Now that Bacak and Sultanic have had a few moments to reflect on their endeavor, they?re savoring their accomplishments. ?To paraphrase a popular saying, ?We went looking for something powerful

and found ourselves.? All the history-making and record-setting are nice, but we discovered something more powerful from all of this. Seeing our promoters, affiliates and JV partners battle it out for us, we witnessed just how truly powerful they are. Without them, none of this would have been possible. So in a sense, we found them ? and just how loyal they are. No amount of ClickBank glory can ever top that.?

Regardless of his or her ultimate placing on the Mass Money Makers? sales chart, Matt Bacak and Alen Sultanic want to thank every promoter who came out and helped them make history. And as an expression of that gratitude, Bacak vows that this same team of supporters ? himself included ? will come out to support them when they need it.

Internet marketing affiliates and JV partners who would like to help Mass Money Makers continue to rack up ClickBank sales and conversions can learn more by contacting Tamara Smith at (770) 623-3008. To see how the final numbers ultimately pan out, visit https://www.clickbank.com/mkplSearchResult.htm?dores=true&includeKeywords=mass+money+makers

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SEO.com Predicts the Top 9 SEO Strategies for 2011

Salt Lake City (Vocus/PRWEB) January 12, 2011

The start of 2011 didn't ring in shiny new strategies that will shock the online marketing world. However, specific tactics that emerged in 2010 will have a larger affect on the success of 2011 marketing campaigns.

"A lot of what worked in 2010 will carry over," said Nelson James, president of SEO.com. "But we are noticing a few trends that will build better links and produce more qualified leads."

SEO.com, an SEO firm, identifies the top nine strategies in 2011 (in no particular order):

1. Video Marketing ?Boyd Norwood, SEO.com's director of SEO, has been doing tests on visitors that come from video sites like Youtube, Vimeo and other sites. So far, the results have been surprising.

"The conversion rate of visitors from Youtube was about 20 percent higher than from the search engines," said Boyd Norwood, director of SEO for SEO.com. "Video will continue to be big in 2011."

2.????Social Impact (Ranking Factor) ? 2010 was the year social media threw its weight around and affected search rankings. This will likely become more prevalent in the coming year. To increase rankings, SEO specialists will need to understand how to create valuable, shareable content and how to spread the word through various social sites.

"As the search engines put more emphasis on the popularity of links shared through Twitter and Facebook, social media will become a necessary tool for link building," said Nelson James, president of SEO.com

3. Blogging and Guest Blogging ? Blogging continues to be an effective tool for thought leadership, link bait, and a way to leverage social media to drive website traffic and leads. Guest blogging benefits both the guest and the host. The host will get fresh content on its site while the guest blogger will received a link from the host. Both sides will be able to use each other?s resources to help share the blog and spread it online. It's a win-win for both involved.

"Guest blogging will be huge this year," said Greg Shuey, SEO.com's director of SEO. "It's a great way to obtain quality links, and to extend your network."

4. Conversion Optimization ? While this is not technically part of SEO, conversion optimization, the process of turning more visitors into paying customers, will determine the success of any SEO campaign. It will become even more valuable in the coming year as more become aware of the practice that tests different designs, call to actions and other details to find what converts the most website visitors into leads and sales.

"Before, marketers were only concerned with driving more traffic and being content with their conversion rate," said Josh Summerhays, conversion optimization manager for SEO.com. "Now, some of those marketers are figuring out that it's cheaper and more effective to tweak their website to get more revenue out of the same amount of traffic."

"Conversion rate optimization will continue to be a difference maker for companies that embrace it," said Scott Miller, CEO of Vertster, a company that provides tools to help conversion optimization.

Tim Ash, author and CEO of SiteTuners.com, said in a message over Twitter: "Doing more with less is at the heart of conversion rate optimization and landing page optimization. Landing page efficiency is the new black."

5. Local Search Marketing ? With 90 percent of shoppers searching Google before they head out the door, local Internet marketing and Google Maps are a must for any business trying to get people into their doors.

"Google has almost completely replaced the Yellow Pages as a place where people look for local businesses," said Lori Gilson, president of PRMarketing.com. "If you?re not on Google maps, you may as well not exist."

6. Mobile Marketing ? With abundant smartphones, apps, widgets, location-based marketing through social media, discounts, coupons, QR codes, image and audio searches, and text message (SMS) marketing, mobile is poised to reach the big time. eMarketer's "2011 Marketing Trends Survey" says 35 percent of businesses worldwide plan on increasing their mobile marketing spend. Performics projects that mobile search clicks could be greater than 16 percent of all Google search clicks.

"Mobile got big last year. It will get bigger this year. And will be huge the year after," said Ash Buckles, VP of client services for SEO.com. "Search marketers will need to embrace mobile technology and make their products and websites mobile friendly."

7. Pay Per Click Advertising (PPC) ? This older Internet marketing strategy is still a key element of search marketing. PPC creates awareness and produces qualified traffic and leads. eMarketer's survey says 41 percent of companies plan to increase both their search engine optimization and PPC spend in 2011.

"Some of the main benefits of PPC to an overall search marketing strategy is keyword research," said Todd Julien, president of PurePPC.com. "You can use PPC to help test what keywords deliver the highest quality of traffic to your site, while at the same time giving your business a boost in traffic."

8. Email Marketing ? This old standby has made a strong comeback. eMarketer says 65 percent of businesses plan on increasing spending on e-mail marketing this year, which beats out the forecasted social media spend by 8 percent. Adage also reported that e-mail marketing provides a higher conversion rate than social media.

"E-mail is still a critical tool to drive leads and sales," James said. "It's still the best way to remarket to those visitors that you?ve attracted to your site from SEO and PPC."

9. Content Marketing ? Content marketing (e.g. infographics, blog posts, press releases, whitepapers and articles) increases SEO through natural link building, establishes thought leadership, makes companies more interesting on social media, and drives traffic and leads.

"The future of marketing is not buying ad space," said David Scoville, creative director for PRMarketing.com. "It's in producing unique and interesting content and stories that attracts visitors and builds your brand. Companies must become journalists and storytellers."

About SEO.com

SEO.com is a SEO firm that delivers a big ROI for its clients by driving traffic to their websites through aggressive search engine optimization services, pay per click management, and social media marketing. SEO.com then turns those visitors into sales through user-friendly design and conversion optimization. Clients range from small startups to Fortune 100 companies.

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Spooky World Theme Park & Movie Memorabilia Estate Sale Oct 8/9/10 2011

Dudley, MA (PRWEB) September 27, 2011

Consignworks, Inc. is pleased to announce the estate sale of David Bertolino, Producer, and former owner of the Spooky World Theme Park in Berlin, MA. This private collection contains thousands of unique and collectible items covering the horror genre and many other items of interest. This three day event will offer an extensive collection of one-of-a-kind items, collectibles and memorabilia.

There are vintage pinball machines, a comic book collection with hundreds of items, Victorian and vintage clothing, over one thousand Halloween costumes, novelty jewelry, autographed pictures and props, haunted house displays, original movie posters, statues, novelties, and tens of thousands of other wonderful items.

Spooky World was created in 1991 by David Bertolino. Since its inception, it has grown into the Northeast?s largest horror theme park and featured shows, celebrities and entertainment. David sold the Spooky World brand in 2005 and is now engaged in producing off-Broadway plays and other television productions.

The sale will be held on Columbus Day weekend, October 8th, 9th and 10th from 9AM to 3PM daily at 37 Brewster Road in Sudbury, MA. There will be many giveaways, promotions and fun surprises. A portion of proceeds will benefit Pediatric Cancer charities. All credit cards will be accepted. Pictures and sale information is available at http://www.spookyworldestatesale.com.

Consignworks is New England?s premier estate sale company, with main offices and a retail gallery in Dudley, MA. In addition to managing estate sales, Consignworks also runs non-profit fundraisers and has supplied furniture and props to Dreamworks and other studios for movie productions. Consignworks is on the web at http://www.consignworks.com or by telephone at (781) 591-3003.

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User First Founder Leslie Chacon to Offer Expert Insight on Eye Tracking at SES NY 2011

San Diego, CA (PRWEB) March 17, 2011

Everyone knows placement in advertising matters, but now eye tracking technology is shedding new light on how and why. User First, LLC, an industry-leading provider of eye tracking research, is pleased to announce founder Leslie Chacon will be speaking on a panel at SES New York 2011, offering her expert insight on eye tracking technology.

The panel, ?Placement Matters: How Eye Tracking Helps Improve Display Advertising,? will be held on Conference Day 3 of SES New York, Thursday, March 24, from 10:45 to 11:45am EST.

Chacon will be discussing how eye tracking works and why it is more useful for learning about users? behaviors than traditional research methods. She will also be giving a live demonstration, during which attendees can submit their own websites for analysis.

Leslie frequently speaks at industry events as an expert in eye tracking and user research, often focusing on the power of combining eye tracking with other research methods. ?I am extremely honored to be invited to speak at SES New York, and I am very excited about sharing the latest advances in eye tracking research, in particular how it applies to search engine optimization (SEO) and Display Advertising,? said Chacon. ?Eye tracking provides an entirely new perspective of the user and it is one that complements the goals and objectives of SES.?

Recent quantitative studies have shown wide variation in engagement with advertising on apparently similar websites. Based on this research, Chacon will give publishers tips on how to make their sites more appealing to advertisers without alienating their audience. She will also give media buyers and brand owners insight into questions to ask of both publishers and themselves before placing that all-important buy.

?Imagine viewing search results through the eyes of your user and discovering precisely what catches their eye, whether it is specific words, phrases, colors, or locations,? said Chacon. ?By knowing what users look at and what they miss, we suddenly have a much greater understanding of the click behaviors we observe on the back end, and we are able to make much better educated decisions regarding online advertising.?

SES New York 2011 will take place March 21-25, 2011 at the Hilton New York. Since 1999, SES has been the leading international conference series for webmasters, digital agencies, online marketers and corporate decision makers. Over the years SES has guided search marketers of all skill levels through the fast changing and complex world of search ? the single fastest growing marketing sector.

Chacon?s company, User First, is currently sponsoring a case study that covers several platforms, including web, television and print, to evaluate and set standards for eye tracking metrics that can quantify attention, distraction, confusion, and engagement. Within the web component is an in-depth evaluation of the search experience within a natural, unforced environment using a personalized browser experience. Historically most eye tracking studies of search results pages have been sterile and controlled and User First is eager to see what is learned about users when performing eye tracking research in a more realistic setting.

For more information on user experience research, eye tracking, web analytics or other User First solutions, call 800-910-1877 or visit http://www.UserFirst.com.

About User First:

User First is a user experience research firm that offers usability consulting and full-service research studies. User First has helped Fortune 500 clients improve not only user performance and efficiency but they have also helped clients uncover key drivers of the emotional responses that create brand loyalty and, ultimately, significant ROI. The team achieves these measurable results through a dedication to collecting empirical data, integrating different data sources, using best practices in research, and close collaboration with clients around research goals and outcomes.

Contact:

User First, LLC

800-910-1877

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El Portal Sedona Hotel Receives Cond? Nast Traveler: 2011 Readers' Choice Award

Sedona, Arizona (PRWEB) November 06, 2011

More than 8 million votes were cast in the annual Cond? Nast Traveler: 2011 Readers' Choice Awards survey. These awards reflect the combined opinions of 28,876 Cond? Nast Traveler readers rating the hotels, cities, and islands they visited in the past year. The Readers' Choice Awards are a unique and trusted source of global travel advice due to its range and depth.

El Portal Sedona Hotel was voted as one of the ?Top Small Hotels? in the United States. This is a significant achievement, as the boutique hotel has just 12 guest suites, offers breakfast only, and afternoon hors d?oeuvres, wine and beer. However it does provide a unique lodging experience not found anywhere else. El Portal owners Steve and Connie Segner want guests to feel at home, to come and go as they please with as much assistance they desire or little assistance if preferred. It is not a large resort, nor is it your typical bed and breakfast. The award comes on the heels of AAA?s Four Diamond Rating.

This little gem is located in the heart of the Arts and Crafts District in Sedona, Arizona; one and a half hours north of Phoenix. The pet friendly Sedona hotel was designed and built with painstaking attention to detail, featuring turn of the century Southwestern design, 18-inch thick handmade adobe walls, recycled wood trim and natural native stone. The hotel was built with wood and tile flooring throughout to accommodate canine visitors with 1,000 square feet of dog friendly patio area.

Each suite has a private entrance, balcony or patio, whirlpool bath, fireplace, free wireless, luxurious linens and more. The Segners built the luxury boutique hotel with the idea of catering to discerning guests and their pets. They have had a longtime involvement in the pet care industry, as owners of a pet food company and developing one of the first premium dog foods in the industry. To the Segners, there was no question that an upscale, luxury inn could provide style and the best amenities for guests and their pets.

According to the readers of Cond? Nast Traveler El Portal has achieved just that. With the beauty of the red rocks of Sedona and the surrounding countryside El Portal is just steps from hiking trails, biking paths, cultural events, shopping and dining. The pet friendly bed and breakfast offers personalized concierge services to guests; from planning Grand Canyon adventures to jeep tours to hot air balloon rides - the sky?s the limit.

When planning your next vacation remember the advice of Cond? Nast travelers and AAA, and make El Portal Sedona Hotel your hotel of choice.

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EQUELLA Earns Finalist Honors in 2011 Software and Information Industry Association CODiE Awards

Denver, CO (PRWEB) April 27, 2011

EQUELLA, Pearson's award-winning digital repository that enables users to search, create and manage content online, is a finalist in the prestigious 2011 Software & Information Industry Association (SIIA) CODiE Awards. EQUELLA is recognized in the Business Content Management category.

Established in 1986, the CODiE Awards celebrate outstanding achievement across the software, digital information and education technology industries. Nominated products undergo an intensive review by subject matter experts, analysts, journalists and other respected authorities in education technology.

"Today's educational institutions must provide students and faculty with easy access to vast amounts of learning content. EQUELLA helps them face that challenge head on by providing a secure, easy-to-search environment to store and find these important resources," said Dan McFadyen, General Manager at Pearson for EQUELLA. "We are particularly honored to have our digital repository recognized by SIIA judges in the business content category, because it acknowledges that we are providing our customers with a robust enterprise solution for this mission-critical responsibility."

EQUELLA provides one central solution to meet an institution's learning, research, media and library content needs. Faculty, instructional designers and academic technologists can easily search in one location for all of their learning content - video, custom eBooks, presentations, lecture captures and more - all tagged by metadata such as learning outcomes, grade level and relevant keywords. EQUELLA places no restriction on the content type or file size, and all content is protected using the repository's permissions, digital rights management and copyright functionality. Faculty can also easily contribute their own materials or reuse content from shared repositories around the world.

For the second consecutive year, Pearson tops the list of companies with products named as CODiE finalists, with 15 innovative ed-tech and information management products earning recognition. All were developed based on the company's commitment to leveraging the power of technology and innovation to prepare today's students for success in college and careers. Pearson products earning finalist honors span the spectrum of today's breakthrough education and business technology products, such as learning Apps, educational games, technology-driven professional development and robust systems for managing information and data. Pearson's programs are focused on college- and career-readiness and preparing students to meet the Common Core State Standards.

In addition to EQUELLA, the company's products moving on to the next round of competition in this year's CODiE Awards are Calculus: Early Transcendentals (e-Book); enVisionMATH: Understanding Fractions; Grammar Jammers Primary Edition; Hospitality and Tourism Interactive; MyLiteratureLab; MyMathLab Algebra I and II; MyMathTest; MyReadingLab; myWorld Geography; PowerSchool 6.2; PowerTeacher 2.0; SuccessMaker; SuccessMaker Collaborate; and Words Their Way Online Workshop.

In the next step of the CODiE Award process, EQUELLA will be voted on by the entire SIIA membership, who determines the winner in each category. The CODiE Awards will be announced at the 2011 Ed Tech Industry Summit in San Francisco on May 23.

About Pearson

Pearson, the world's leading learning company, has global reach and market leading businesses in education, business and consumer publishing (NYSE: PSO).

For more information, press only:

Lisa Wolfe, L. Wolfe Communications, 773-227-1049, lwolfe(at)lwolfe(dot)com

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MyReadingLab Honored as Finalist in 2011 Software & Information Industry Association CODiE Awards

Boston (PRWEB) May 02, 2011

MyReadingLab, Pearson?s interactive online learning program for building literacy skills, is a finalist in the prestigious 2011 Software & Information Industry Association (SIIA) CODiE Awards. The first and only program created specifically for developmental reading students, MyReadingLab is honored in the Best Reading/English Instructional Solution category.

Established in 1986, the CODiE Awards celebrate outstanding achievement across the software, digital information and education technology industries. Nominated products undergo an intensive review by subject matter experts, analysts, journalists and other respected authorities in education technology.

?When students enter college without the requisite literacy skills for academic success, institutions around the country turn to MyReadingLab to provide a personalized environment for accelerating the development of reading skills,? said Paul Crockett, Director of Media and Digital Strategy for Pearson Arts and Sciences. ?This complete online learning system allows students to build the reading skills they need to excel in whatever discipline they are pursuing. We are honored that MyReadingLab is recognized as a finalist in the 2011 SIIA CODiE Awards program.?

MyReadingLab personalizes learning for students with a wealth of instructional resources, practice exercises and comprehensive assessment and progress tracking. Each topic in the online environment includes an overview with an abbreviated skill lesson, examples modeling the use of the skill, animated tutorials that help students see as well as hear the concepts, and an integrated eText. Students receive instant feedback on their work ? freeing instructors to spend less time grading and more time working directly with their students.

In addition to MyReadingLab?s instruction, practice and assessment, students have access to other learning resources such as vocabulary and study skills websites and MySearchLab, Pearson?s robust research and plagiarism-detection website.

For the second consecutive year, Pearson tops the list of companies with products named as CODiE finalists, with 15 innovative ed-tech and information management products earning recognition. All were developed based on the company?s commitment to leveraging the power of technology and innovation to prepare today?s students for success in college and careers. Pearson products earning finalist honors span the spectrum of today?s breakthrough education and business technology products, such as mobile learning apps, educational games, technology-driven professional development and robust systems for managing information and data. Pearson?s programs are focused on college- and career-readiness and preparing students to meet the Common Core State Standards.

In addition to MyReadingLab, the company?s products moving on to the next round of competition in this year?s CODiE Awards are Briggs/Cochran Calculus; enVisionMATH: Understanding Fractions; EQUELLA; Grammar Jammers Primary Edition; Hospitality and Tourism Interactive; MyLiteratureLab; MyMathLab Algebra I and II; MyMathTest; MyReadingLab; myWorld Geography; PowerSchool; PowerTeacher 2.0; SuccessMaker; SuccessMaker Collaborate; and Words Their Way Online Workshop.

MyReadingLab will be voted on by the entire SIIA membership, who determines the winner in each category. The CODiE Awards will be announced at the 2011 Ed Tech Industry Summit in San Francisco on May 23.

About Pearson

Pearson, the world?s leading learning company, has global reach and market leading businesses in education, business and consumer publishing (NYSE: PSO).

For more information, press only:

Lisa Wolfe, L. Wolfe Communications, 773-227-1049, lwolfe(at)lwolfe(dot)com

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Designer Kevan Hall Showcases His Spring 2011 Collection at Agenda Loft

Los Angeles, CA (PRWEB) January 5, 2011

Back in the days when fashion shows were seen in Salons where buyers and press and the privileged few were invited exclusively to preview a new collection, designers and their venues had a different set of goals. The fashion experience was more intimate. On January 19, 2011, Kevan Hall?s highlights from his Spring 2011 collection promise to take us back to those earlier days of Gabrielle Bonheur "Coco" Chanel, Paul Poiret, and others like them who started the Salon show, where a lucky few could peer into their domain of fashion design as art and publicize to the rest of the world that they had the next new inclination in fashion. Well, now it?s 2011, and the new millennium is eleven years old. We are all in the age of Twitter and Facebook. The founders of Agenda Loft (Kaylene Peoples and Arun Nevader) have brought the Salon showcase back from its appealing niche history. This new fashion performance loft is in the heart of the hip Old Bank District of Downtown LA.

"I enjoy the process of design from concept to execution, but the most gratifying part is seeing a design come to life on a beautiful woman."?Kevan Hall

Designer Kevan Hall, who has looked to iconic old Hollywood for inspiration, is an icon himself and is no stranger to the fashion world or its accolades. From the start of his couture line, he has appealed to such high-end retailers as Bergdorf Goodman, Neiman Marcus, and I. Magnin. He was nominated by fashion retailers and press as one of California?s top designers. Hall has been recognized by the Center of Performing Arts and the NAACP. As the creative director for Halston, Kevan Hall redefined the luxury brand for the new century. He worked with his own blend of classic American silhouettes?pleats, drapes, full skirts, and tie fronts?with luxe fabrics and hints of a 1970?s sexiness. And this is what Hall will be showing at Agenda Loft on January 19.

"With a nod to the red carpet sirens of the '30s, my Spring 2011 collection captures the sensuality and glamour for the modern woman. I am pleased to showcase highlights of this collection at the Agenda Loft, Downtown LA"?Kevan Hall

?Who better to be our debut designer than Kevan Hall! I have always loved his work. He is a true inventor and re-inventor of mystique haute couture, as well as affordable fashion for refined women. I lost count of how many Kevan Hall designs have graced the red carpet. And let?s not forget his breathtaking wedding line. I can honestly say there isn?t a single piece in his collection that I wouldn?t be proud to wear. I have been lucky enough to see his line every season on the runway, and now, at Agenda Loft.??Kaylene Peoples, Editor in Chief of Agenda Magazine and Agenda Loft Co-Founder.

?We created Agenda Loft because we love fashion, performance, and intimate space. We love the exhilaration of art in motion. Agenda Loft makes it possible for emerging designers, performers, and visual artists to showcase their work up close and personal, so the audience can see the sewing, see the rich textures of fabric, be overtaken with the wash of color and light across geometries of human and architectural forms. Fashion has always been a performance art. Agenda Loft brings us back to an earlier time where fashion and theatrical performance could be experienced for the close choreography of their beauty. This state-of-the-art space is one of those rare places to create, and that?s what we offer to artist, client, and audience alike.??Fashion Photographer and Agenda Loft Co-Founder Arun Nevader

In a town where the big runway once ruled, now designer installations and live photo shoots are more prevalent to our fashion design experience. Kevan Hall?s red carpet showing on January 19, 2011, will feature a lounge feel and cool hip environment with a live photo shoot, accompanied by great music, gourmet food, and fine wine within the intimate backdrop of Agenda Loft and the Los Angeles skyline. Guests in attendance will have the opportunity to see highlights of Hall?s Spring 2011 collection up close and to be a part of the ultimate fashion viewing experience.

So where do our creators of fashion go to launch their new lines when budget and objective don?t require 1,000 seats, when all they really want is the ?right? audience? Agenda Loft is their new benefactor.

ABOUT KEVAN

Kevan Hall has made guest appearances on national TV shows, such as Inside Edition, The Better Half, SoapTalk, the Jane Pauley Show and Extreme Makeover. He has given lectures at the Norman Lear Center of the University of Southern California and for the Costume Council at the Los Angeles Museum of Modern Art on his inspirations and influences when designing his collection. He has dressed countless celebrities on the red carpet, including Celine Dion, Sharon Stone, Angela Bassett, Charlize Theron, Salma Hayek, and Vanessa Williams. Kevan Hall continues to reject trends and fads in favor of a lasting signature look. His hallmark of glamour with a modern sensibility is a priceless gift to the welcoming world.

ABOUT ARUN

Arun Nevader has worked as a leading contributing photographer for WireImage and Getty Images, covering fashion and entertainment events both here and abroad. He continues to work as a photographer for Getty Images and Dan Lecca as he covers high profile fashion events during major U.S. fashion weeks. Some of Nevader?s clients have included Mercedes Benz, Payless Shoes, Carolina Herrera, Victoria?s Secret, and Oscar de la Renta. Nevader?s syndicated photography has appeared in leading magazines and newspapers worldwide, including People, New York Times, The Wall Street Journal, Time, Glamour, Vogue, InStyle, W, Women?s Wear Daily, Entertainment Weekly, Vogue Paris, Cosmopolitan, Rolling Stone, Variety, The Hollywood Reporter, and many more. Arun Nevader currently serves as managing editor of Agenda Magazine.

ABOUT KAYLENE

Kaylene Peoples is the founder and editor in chief of Agenda Magazine. As a musician, filmmaker, and former fashion model, she created a visual platform to showcase those areas that seemed to be missing online. Agenda Magazine was the first webzine to stream video, and continues to do in-depth interviews with fashion designers, focusing on quality niche-specific content. As editor, Kaylene has increased awareness of the fashion industry through new media tools. Through Agenda Magazine, Kaylene has reached readers worldwide. Agenda Magazine has become an instrument for moving writers? careers forward with media giants such as Oprah. Agenda Magazine continues to evolve daily, finding new ways to broadcast fashion news and lifestyle issues to its readers.

ABOUT AGENDA LOFT

Agenda Loft is an intimate state-of-the-art performance loft and event venue created for fashion designers, theatrical artists, visual artists, casting directors, event planners, and educators who are looking for an affordable and intimate space to showcase their work or hold their event. Agenda Loft offers a complete facility well equipped for producing work or an event in a dynamic and gorgeous urban skyline setting. Agenda Loft is located at 400 S. Main Street #601, Los Angeles, CA, 90013.

For information about this event or to RSVP, email us at info@stilettomarketing.com or call (877) 327-2656.

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The Susan Ciminelli Day Spa & Salon-Voted One of America's Top 100 Spas in 2011!

New York, NY (PRWEB) April 20, 2011

With an upscale, intimate setting, the full service 'Susan Ciminelli Day Spa & Salon' knows how to attract an elite clientele. Tranquil sounds from the waterfall, soothing music, candles lit, and dim lighting, allows this sanctuary to become an escape from the busy city. Featuring 11 treatment rooms, a relaxation room, outside patio, full service nail & hair salon, and exercise studio, why go anywhere else when one can have it all in the same place.

Unwind in a beautiful relaxation room and rejuvenate with the famous Susan Ciminelli Aromatherapy Facial. De-stress with a variety of Massages, Reiki, or Crystal Healing, (as seen on Bravo?s Millionaire Matchmaker). Luxuriate the body with beautifully scented salt scrubs or slim down with a detoxifying seaweed body wrap. Polish up any appearance with a manicure & spa pedicure, & get a cut, color, deep conditioning treatment & blowout in the full service hair salon. Fully equipped locker rooms & showers along with a healing infrared sauna are available for one's use before and after any service. Tone that body with a one-on-one personal training session using a brand new Power Plate Vibration Machine, great for weight loss, building muscle mass, increasing circulation, & producing collagen for great looking skin!

The Susan Ciminelli Day Spa & Salon wasn?t voted one of America?s Top 100 spas in 2011 by SpAWARDS.com for nothing! Come see why Suzanne Aaronson from Whatsworthit.com says ?This is the kind of place I?d always feel good recommending to friends and/or buying a gift certificate ? it?s no-nonsense, no airs. Ms. Ciminelli herself is very clearly involved closely.? Why does Suzanne think we?re worth it? ?Not many truly full service salon & spas in the world do every service well. From massage to reflexology to hair color to nails to power plates 1:1 sessions ? the staff are excellent, the place has a nice energy.? Even APrivateClub.com rates this spa as one of their top spa treatment picks because they feel that ?At Susan Ciminelli all of the products are made from the rarest, purest ingredients on earth to help nourish and detoxify. Each service brings your body into balance, creating an inner peace and harmony that is the source of the famous Glow.? And let's not forget, Martha Stewart, a regular, refers to The Susan Ciminelli Day Spa & Salon as "The best in NYC."

With over 30 years in the business, previous spa locations in Bergdorf Goodman for over 10 years and The Hamptons, along with current additional locations in California, Susan Ciminelli knows the true meaning of beauty and relaxation.

Service Packages available to fit everyone's needs at a discounted rate.

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YesStyle sponsors EuroCosplay Championships 2011

(PRWEB) November 23, 2011

Leading online fashion retailer YesStyle served as a sponsor of the EuroCosplay Championships 2011 held on October 29, 2011 at EXCEL, London?s largest convention center. A biannual cosplay (short for "costume play") competition, the EuroCosplay Championship seeks to strengthen and raise the profile of the cosplay community in Europe. The event is organized by cosplayers and the Movie Comic Media (MCM) Expo Group, and is part of the MCM Expo's London Comic Con, a weekend-long comic convention.

Qualifying rounds for the event took place all around Europe and contestants from over 24 countries competed in the final championship event in London. The competition focuses on craftsmanship and this year, contestants? costumes were judged by three experienced cosplayers from Brazil, Japan and the United States. YesStyle?s sponsorship came in the form of shopping coupons and a one-year sponsorship of GEO contact lenses for the winner.

The event organizers expressed appreciation for YesStyle?s sponsorship. "We?re delighted to have Asian fashion specialist YesStyle as a sponsor of the EuroCosplay Championship,? said David Axbey of MCM Expo Group. ?Cosplay?s popularity across the United Kingdom is skyrocketing. More and more people attend London Comic Con in costume every year and YesStyle?s support for Europe?s leading Cosplay event underlines this very welcome trend."

"Through cosplay, anime and manga, fans are not only able to express their passion for storytelling and costumes, they are also discovering Asian culture," said YesStyle Founder and CEO Joshua Lau. "We're happy to support an event that celebrate their creativity and talent."

About London MCM Expo Group

London MCM Expo Group is the organizer of London?s Comic Con, a comic convention held twice a year at EXCEL, London?s largest convention center. The convention showcases cult entertainment and popular culture from science fiction, fantasy, anime, manga and comic genres, and attracts over 50,000 attendees each year.

About YesStyle

YesStyle is the world's largest online Asian fashion retailer, offering a wide range of high-quality fashion, jewelry, accessories and beauty products, all carefully selected by in-house stylists. Launched in 2006, http://www.yesstyle.com allows customers to browse over 300 fashion brands from Tokyo, Seoul, Taipei and Hong Kong. To serve growing customer bases around the world, YesStyle launched http://www.yesstyle.com.au and http://www.yesstyle.com.hk in 2010, and http://www.yesstyle.co.uk and http://www.yesstyle.ca in 2011. Highlighting the latest trends and styles, YesStyle is dedicated to providing the best platforms for designers and fashion brands to connect with international customers.

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