How To Develop, Launch and Track a Mobile Marketing Strategy: Search Marketing Now Webcast, Aug. 30

Redding CT (PRWEB) August 19, 2010

On Monday, August 30 at 1 PM EDT, Search Marketing Now presents "How To Develop, Launch and Track a Mobile Marketing Strategy," a free webcast featuring Kerri Smith of Range Online Media and Catherine Davis of The Container Store.

Registration is open at Search Marketing Now.

Mobile marketing expert strategist Kerri Smith of Range Online Media will present an overview of the mobile landscape and provide examples of how advertisers are successfully conquering the mobile channel. She'll share the ins and outs of mobile search and display and SMS, and will offer tips on how advertisers can determine which type of campaign makes the most sense for their particular brand.

This webcast will also heavily focus on how brands are overcoming conversion tracking battles to prove their success and how to use the mobile channel to engage consumers and enhance a brand?s image.

Catherine Davis of The Container Story will deliver a practical case study that shows how retailers are using mobile marketing in their overall strategy.

About the Speakers:

Kerri Smith, Mobile Strategist and Senior Account Executive, joined the Range Online Media team in 2008, after a rewarding career managing mobile marketing campaigns for Mango Mobile, working in the television production business with The Daily Buzz and heading up local marketing programs for IBM. Kerri is responsible for leading the strategy and development of integrated mobile efforts at Range Online Media and driving the education of emerging mobile technologies. Her mobile experience covers an array of mobile deployments for clients within retail and travel verticals.

Catherine Davis, Direct Marketing Director, The Container Store, is responsible for all web marketing initiatives, customer database and direct mail initiatives for The Container Store ? from mail file segmentation and preparation to response analysis. Prior to joining The Container Store?s team, Davis was the Director of Brand Marketing at Neiman Marcus Direct where she executed strategic initiatives to retain, develop and recruit new customers to the Direct division of Neiman Marcus. She was also responsible for direct mailing planning for the Neiman Marcus catalogs, as well as web marketing for the Neiman Marcus, Bergdorf Goodman and Cusp websites.

This webcast is sponsored by Range Online Media, a leading search and interactive marketing agency that delivers measurable success through comprehensive, online marketing services, including paid search marketing, search engine optimization (SEO), online media placement and social media, strategic planning, performance optimization and more. Range Online Media currently offers strategic leadership and campaign management services to Neiman Marcus, Gap Inc., Bass Pro Shops, Accor Hotels North America, L?Occitane en Provence, The Container Store, Godiva, Burberry, Wyndham Hotels & Resorts and many other smart clients. Range is headquartered in Texas and has offices in New York and Utah. For more information, visit http://www.RangeOnlineMedia.com.

About Search Marketing Now and Third Door Media:

Search Marketing Now webcasts are produced by Third Door Media, Inc. Third Door Media's mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful.

Third Door Media produces the conference series Search Marketing Expo - SMX, which includes SMX East, SMX West, SMX Advanced and other SMX conferences. Third Door Media also publishes the search marketing news and analysis site Search Engine Land and Sphinn.com, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.

# # #

Related Bergdorf Press Releases

Webinar Conveys Immediate Opportunity for B2B Mobile Websites

Portland, OR (PRWEB) June 27, 2011

White Horse is offering a marketing Webinar on June 29th to outline immediate B2B mobile website opportunities to overcome usability barriers when conventional sites are viewed on mobile devices. The complimentary event, B2B+M=ROI will offer a compelling business case for expediting mobile website development based on mobile device usage trends among B2B decision makers.

Forecasts show that B2B companies aren?t creating mobile sites fast enough to accommodate accelerating mobile device dependence among B2B executives. Fifty six percent of senior executives consider a mobile device their primary B2B communication tool and that number is expected to grow exponentially over the next three years. A Nielson study concluded that the current state of mobile site experiences is ?miserable? with 41% of user tasks failing. White Horse recommends fast-tracking mobile experiences to take advantage of the huge spike in site traffic from mobile search and email.

?White Horse is urging B2B companies to make mobile sites their first mobile investment because it?s the ultimate destination for most other mobile activities,? said Eric Anderson, VP of Marketing at White Horse. ?The best part is that mobile sites can be developed faster and for less money than many think.?

Mobile sites created with a user-centered design approach unlock new opportunities for engagement by ensuring that every anticipated task will succeed on any device. Webinar attendees will gain everything they need to become an internal advocate for mobile site as a top business priority.

To take the first step, register for B2B=M=ROI at: http://bit.ly/j03kl0. Or, to see the full collection of White Horse digital marketing webinars, podcasts and reports visit the White Horse Resource Center at: http://www.whitehorse.com/resources.

About White Horse

White Horse is a 31-year-old digital marketing agency that wants to expand your notion of the word ?digital.? White Horse pursues the convergence of new and traditional media, from display ads with embedded video to print ads with QR codes, and Web sites that extend social reach. White Horse, a certified Women-Owned Business (WBENC #252895) offers Web design, integrated marketing, technical engineering, emerging media, and audio/video production. View the White Horse portfolio.

###