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Saturday, 28 January 2012

Luxury Brand Says Making Memories?, "We Have an App for That"

New Canaan, CT (PRWEB) October 19, 2009

Monica Rich Kosann, a fine jewelry and home accessory brand with a shop at Bergdorf Goodman in New York and a distribution that includes fine jewelers and specialty stores, has created a new iPhone application, the MRK e-Locket?, where users can download a virtual version of one of the brands signature locket styles to their iPhone, insert photographs from their iPhone camera roll, custom "engrave" a message on the back of the locket and send it by e-mail to family and friends. The application is available through the iTunes or iPhone App Store http://tinyurl.com/mrk-elockets

Photographer/Designer Monica Rich Kosann noted about the launch of their new application, "We are a brand that helps customers find ways to celebrate their most cherished moments and memories while creating a unique sense of their own personal style. We are excited to offer the same idea to iphone users who know our brand or will be introduced to it through this unique application." Kosann continued, "We have also tried to incorporate the rich design elements into this application that we do with all of our jewelry styles."

The launch of this iPhone application is part of the Monica Rich Kosann brand's unique social media and web strategy that includes an e-magazine, a video channel, a free Facebook application and an expansion of existing social media initiatives. The current version of the iPhone application will be free to users.

Known for their lockets, charm bracelets, and home accessories, Monica Rich Kosann has launched the following initiatives at the same time as the iPhone application's introduction as part of an integrated Brand strategy developed for the web:

????An online, original content magazine, http://www.fineartoffamily.com that is devoted to how all of us capture, celebrate and share our most precious memories through photographs, heirlooms and collectibles. The magazine will include regular lifestyle features related to fashion, arts, food, and travel but will explore these ideas from the unique perspective of how they bring a timeless heirloom quality to our lives. The site will include community features where users can share their unique stories and photographs.

????A video channel within the magazine and on YouTube where the brand will create at least 15 original content videos in the first year.

????The MRK eLocket? for Facebook. A virtual version of one of the designers signature locket styles can be downloaded for free to a users Facebook page where it can be posted to update their status by including pictures of spouses, children, friends, pets etc. and then shared with friends as well.

????An expansion of its existing Facebook and Twitter strategies that will leverage and share the original content being developed for the magazine and video channels.

????An expansion and re-design of an online retail site for Monica Rich Kosann collections at shop.fineartoffamily.com

ABOUT MONICA RICH KOSANN: Monica Rich Kosann is a fine art portrait photographer who - inspired by vintage lockets, cigarette cases and powder compacts she collected and used to house her clients photographs - created a jewelry and home collection carried by over 100 fine jewelers and specialty stores. She has been featured in numerous media including TOWN & COUNTRY, MARTHA STEWART LIVING and THE TODAY SHOW for her collections and her ideas on how families create and live with their precious memories. Her newest book, LIVING WITH WHAT YOU LOVE is scheduled for publication by the Clarkson Potter Group - Random House in Spring 2010.

ABOUT MONICA RICH KOSANN COLLECTION: Monica Rich Kosann is a fine jewelry and home accessory brand with a shop at Bergdorf Goodman in New York and a distribution that includes fine Jewelers and specialty stores. Known for their lockets, charm bracelets, and image cases, Monica Rich Kosann is a brand that helps customers find ways to celebrate their most cherished moments and memories while creating a unique sense of their own personal style.

ABOUT THE FINE ART OF FAMILY: http://www.fineartoffamily.com: The Fine Art of Family is an original content online media site and magazine devoted to how all of us capture, celebrate and share our most precious memories through photographs, heirlooms and collectibles. The magazine includes regular lifestyle features related to fashion, arts, food, and travel but explores these ideas from the unique perspective of how they bring a timeless heirloom quality to our lives. The site will include community features where readers can share their unique stories and photographs. An online retail environment shop.fineartoffamily.com is included in the site.

ABOUT THE DEVELOPERS: Applications for Facebook and iPhone were developed for Monica Rich Kosann by Charlie Bindert and Tim Slavin of Spontaneous Development

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Luxury Brand Introduces Facebook Application

New Canaan, CT (PRWEB) October 19, 2009

Monica Rich Kosann, a fine jewelry and home accessory brand with a shop at Bergdorf Goodman in New York and a distribution that includes fine Jewelers and specialty stores, has created a new Facebook application, the MRK e-Locket? where users can download a virtual version of one of the brand's signature locket styles to their Facebook page, insert and crop their own photographs, custom "engrave" a message on the back of the locket and post it as an update to their profile while having the ability to share it with family and friends.

Photographer/Designer Monica Rich Kosann noted about the launch of their new application, "We are a brand that helps customers find ways to celebrate their most cherished moments and memories while creating a unique sense of their own personal style. We are excited to offer the same idea to Facebook users who know our brand or will be introduced to it through this unique application." Kosann continued, "We have also tried to incorporate the rich design elements into this application that we do with all of our jewelry styles."

Known for their lockets, charm bracelets, and home accessories, Monica Rich Kosann has launched the following initiatives at the same time as the Facebook application's introduction as part of an integrated brand strategy developed for the web:

????A video channel within the magazine and on YouTube where the brand will create at least 15 original content videos in the first year.

????An MRK eLocket? for iPhone, a free iPhone application that allows the user to download a virtual version of one of the designer's signature locket styles. The user can insert photos into the locket from their camera roll, inscribe the back with a custom "engraving" and email the locket to someone special.

????An expansion of its existing Facebook and Twitter strategies that will leverage and share the original content being developed for the magazine and video channels.

????An expansion and re-design of an online retail site for Monica Rich Kosann collections at shop.fineartoffamily.com

About Monica Rich Kosann: Monica Rich Kosann is a fine art portrait photographer who - inspired by vintage lockets, cigarette cases and powder compacts she collected and used to house her clients photographs - created a jewelry and home collection carried by over 100 fine jewelers and specialty stores. She has been featured in numerous media including TOWN & COUNTRY, MARTHA STEWART LIVING and THE TODAY SHOW for her collections and her ideas on how families create and live with their precious memories. Her newest book, LIVING WITH WHAT YOU LOVE is scheduled for publication by the Clarkson Potter Group - Random House in Spring 2010.

About Monica Rich Kosann Collection: Monica Rich Kosann is a fine jewelry and home accessory brand with a shop at Bergdorf Goodman in New York and a distribution that includes fine Jewelers and specialty stores. Known for their lockets, charm bracelets, and image cases, Monica Rich Kosann is a brand that helps customers find ways to celebrate their most cherished moments and memories while creating a unique sense of their own personal style.

About The Fine Art of Family: http://www.fineartoffamily.com: The Fine Art of Family is an original content online media site and magazine devoted to how all of us capture, celebrate and share our most precious memories through photographs, heirlooms and collectibles. The magazine includes regular lifestyle features related to fashion, arts, food, and travel but explores these ideas from the unique perspective of how they bring a timeless heirloom quality to our lives. The site will include community features where readers can share their unique stories and photographs. An online retail environment shop.fineartoffamily.com is included in the site.

About The Development: Applications for Facebook and iPhone were developed for Monica Rich Kosann by Charlie Bindert and Tim Slavin of Spontaneous Development

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A Luxury Brand Expands Web Presence

New Canaan, CT (PRWEB) October 19, 2009

Monica Rich Kosann, a fine jewelry and home accessory brand with a shop at Bergdorf Goodman in New York and a distribution that includes fine Jewelers and specialty stores, has launched a unique web and social media strategy that includes an original content e-magazine and lifestyle media site, a video channel, the introduction of the MRK eLocket? - a free iPhone and Facebook application, and an expansion of existing social media initiatives.

Photographer/ Designer Monica Rich Kosann noted, "We are launching a variety of web and social media initiatives to bring new and exciting dimensions of our brand to current customers and new customers. We hope that readers and users will enjoy the media site, the applications, and our other social media initiatives and in turn help us raise the awareness of our Brand message."

Known for their lockets, charm bracelets, and home accessories, Monica Rich Kosann is a brand that helps customers capture and celebrate their most cherished moments and memories while creating a unique sense of their own personal style. With that identity in mind the brand's strategy developed for the web includes the following initiatives:

????A video channel within the magazine and on YouTube where the brand will create at least 15 original content videos in the first year.

????An MRK eLocket? for iPhone A free i-Phone application that allows the user to download a virtual version of one of the designer's signature locket styles. The user can insert photos into the locket from their camera roll, inscribe the back with a custom "engraving" and email the locket to someone special.

????An MRK eLocket? for Facebook A virtual version of one of the designer's signature locket styles can be downloaded for free to a user's Facebook page where it can be posted to update their profile and status by including pictures of spouses, children, friends, pets etc. and then shared with friends as well.

????An expansion of its existing Facebook and Twitter strategies that will leverage and share the original content being developed for the magazine and video channels.

????An expansion and re-design of an online retail site for Monica Rich Kosann collections at shop.fineartoffamily.com

ABOUT THE DEVELOPERS: Applications for Facebook and iPhone were developed for Monica Rich Kosann by Charlie Bindert and Tim Slavin of Spontaneous Development

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Related Bergdorf Press Releases

A Luxury Brand Launches On-Line Lifestyle Magazine

New Canaan, CT (PRWEB) October 19, 2009

Monica Rich Kosann, a fine jewelry and home accessory brand with a shop at Bergdorf Goodman in New York and a distribution that includes the finest Jewelers and specialty stores, launched today an online, original content lifestyle magazine, http://www.fineartoffamily.com. The new online media venture and magazine is devoted to how all of us capture, celebrate and share our most precious memories through photographs, heirlooms and collectibles. The magazine will include regular lifestyle features related to fashion, arts, food, and travel and will explore these ideas from the unique perspective of how they bring a timeless heirloom quality to our lives. The web site will include community features where readers can share their unique stories and photographs.

The launch of the online magazine will expand on the themes that Monica Rich Kosann has explored in a number of media venues that include appearances on The Today Show and Martha Stewart Living. Her newest book, Living With What You Love is scheduled for publication by Random House in Spring 2010.

Known for their lockets, charm bracelets, and home accessories, Monica Rich Kosann is a brand that helps customers capture and celebrate their most cherished moments and memories while creating a unique sense of their own personal style. With that identity in mind the brand's e-magazine launch and strategy developed for the web also includes the following initiatives:

A video channel within the magazine and on YouTube where the brand will create at least 15 original content videos in the first year.
An MRK eLocket? for iPhone A free iPhone application that allows the user to download a virtual version of one of the designer's signature locket styles. The user can insert photos into the locket from their camera roll, inscribe the back with a custom "engraving" and email the locket to someone special.
An MRK eLocket? for Facebook A virtual version of one of the designer's signature locket styles can be downloaded for free to a user's Facebook page where it can be posted to update their status by including pictures of spouses, children, friends, pets etc. and then shared with friends as well.
An expansion of its existing Facebook and Twitter strategies that will leverage and share the original content being developed for the magazine and video channels.
An expansion and re-design of an online retail site for Monica Rich Kosann collections at shop.fineartoffamily.com

About Monica Rich Kosann:

Monica Rich Kosann is a fine art portrait photographer who - inspired by vintage lockets, cigarette cases and powder compacts she collected and used to house her clients photographs - created a jewelry and home collection carried by over 100 fine jewelers and specialty stores. She has been featured in numerous media including Town & Country, Martha Stewart Living and The Today Show for her collections and her ideas on how families create and live with their precious memories. Her newest book, Living With What You Love is scheduled for publication by the Clarkson Potter Group - Random House in Spring 2010.

About Monica Rich Kosann Collection:

Monica Rich Kosann is a fine jewelry and home accessory brand with a shop at Bergdorf Goodman in New York and a distribution that includes fine Jewelers and specialty stores. Known for their lockets, charm bracelets, and image cases, Monica Rich Kosann is a brand that helps customers find ways to celebrate their most cherished moments and memories while creating a unique sense of their own personal style.

About The Fine Art of Family:

http://www.fineartoffamily.com The Fine Art of Family is an original content online media site and magazine devoted to how all of us capture, celebrate and share our most precious memories through photographs, heirlooms and collectibles. The magazine includes regular lifestyle features related to fashion, arts, food, and travel but explores these ideas from the unique perspective of how they bring a timeless heirloom quality to our lives. The site will include community features where readers can share their unique stories and photographs. An online retail environment shop.fineartoffamily.com is included in the site.

About The Developers:

Applications for Facebook and iPhone were developed for Monica Rich Kosann by Charlie Bindert and Tim Slavin of Spontaneous Development.

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Brandon Truaxe Sells Brainchild Brand for $72.1M

Hong Kong, Hong Kong (PRWEB) January 30, 2011

Brandon Truaxe, founder and President of Canadian luxury skin care brand, Euoko, has entered into a definitive agreement to sell the brand for $ 72.1M.

?It has been a journey filled with passion and dedication for all of us. And today is an exciting day filled with pride. This transaction will enable the brand to continue to establish itself as a global leader in the narrow market of ultra premium skin care,? said Brandon Truaxe in a statement.

Founded in 2003 by Brandon Truaxe and Julio Torres, Euoko is represented through luxury department stores and premier retailers in more than 20 countries. These partners include Barneys New York (USA nationwide), Bergdorf Goodman, Printemps, The Ritz-Carlton, Harrods, Liberty and Lane Crawford.

Questions and comments regarding this press release should be addressed to Fiona Maliff-Walsh via ir(at)euoko(dot)com.

*Reviewed for distribution in Hong Kong

Forward-Looking Statements

This release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, including without limitation those statements regarding the effectiveness of our products, our ability to establish Euoko as a strong brand, to achieve distribution in retail channels or to be able to exploit, develop, acquire, finance, operate, or make profitable, any of the commercial opportunities discussed or described herein. These forward-looking statements are not historical facts and can be identified by the use of forward-looking words or phraseology such as ?expands?, ?excited?, ?enjoys?, ?entered?, ?forward-looking?, ?expansion?, ?expected?, "believes," "expects," "may," "intends," "anticipates," "plans," "estimates," ?nearing?, ?expect?, ?growth? and analogous or similar other expressions intended to identify such forward-looking statements. Actual results could differ materially from those reflected in such forward looking statements. We will not assume any obligation to update any of the forward-looking statements to reflect any events, facts, or circumstances that may arise other than as may be required by applicable law or regulation.

Read more: http://www.benzinga.com/press-releases/11/01/p813589/truaxe-agrees-to-sell-euoko-for-72-1m#ixzz1CZ1GOZkD

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Related Bergdorf Press Releases

Elite SEM Named Digital Marketing Agency of Record for Fashion Brand Milly

New York, NY (Vocus/PRWEB) March 03, 2011

Elite SEM, a boutique digital marketing agency specializing in Search Engine Marketing, today was named Digital Marketing agency of record for the young luxury fashion brand Milly by Michele Smith. The Google AdWords Certified agency will focus on boosting MillyNY.com?s paid search results and rankings through carefully chosen and relevant keywords, branding and Pay Per Click campaigns. The agency?s customized and sophisticated SEM approach is expected to steer the brand?s aggressive e-commerce objectives.

?We are thrilled to add MillyNY.com to our client roster,? says Ben Kirshner, CEO of Elite SEM. ?Milly already has a strong brand following and awareness among consumers looking for bold colors and prints, extravagant fabrics and impeccable quality. Our goal, simply put, is to connect online shoppers to a brand that speaks to their playful personality, glamorous lifestyle and modern aesthetic.?

The agency?s selection signals the changing landscape of fashion marketing. What has traditionally been a brick-and-mortar business for decades is now much more focused on attracting the influential, younger and stylish consumers online. According to MasterCard SpendingPulse, luxury sales rose 6.7% during the 2010 holiday season after a less than stellar 2009.

?Elite SEM is highly respected, trusted and valued in the e-commerce circle,? says Alison Bergen, Manager of Business Development for Milly. ?We see them as a direct extension of Milly?s Marketing & E-Commerce team and look forward to working closely with them to keep our brand top of mind among shoppers.?

About Elite SEM

Elite SEM is one of New York?s fastest growing digital marketing agencies specializing in building top-performing search engine marketing campaigns for clients across a broad spectrum of industries including ideeli, Lauren Merkin, Tommy Bahama, Havaianas, Terminix, Michael C. Fina and PlayFirst. Featured in the Inc. 5000 List of Fastest Growing Private Companies in 2010, Elite SEM understands firsthand the complexities of the Internet community, the evolving landscape of the marketing and advertising space, and most importantly, how to grow brands with the media in a way that?s smart, innovative and rewarding.

About Milly

The Milly by Michelle Smith collection has defined youthful, luxurious style since 2001. Designer Michelle Smith creates timeless silhouettes with smart, sexy, feminine flair that satisfies her ever-expanding customer base. Born out of Smith?s lifelong love of fashion, Milly is an iconic brand known for exquisite prints and colors, luxurious fabrics and attention-to-detail. Sophisticated and glamorous, her collections embody modern sensibility with a vintage vibe. Milly is sold on the brand?s website MIllyNY.com and the finest specialty and department stores worldwide, including Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue, Harrods, and Takashimaya. Spring 2011 marks the 10th anniversary of Milly with several exciting new endeavors; the opening of Milly?s flagship boutique on Madison Avenue, the debut of its handbag and fashion jewelry collections, and Milly Minis for young girls ages 2-7.

Media Contact:????

Ragini Bhalla

Phone: (212) 863-9687

Email: Ragini(at)elitesem(dot)com

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Fashion?s Top Brand Gurus Intro Stinson R. Ely; Men?s Most Buzzed-About New Label Weds Daring Flamboyance to Understated Minimalism

San Diego, CA (PRWEB) March 16, 2011

Andy Stinson, luxe fashion?s longtime branding whiz and co-founder of Stinson/R. Ely & Partners -- the brand imaging, design and publicity firm he co-helmed for 22-years ago with partner, Robbi Ely -- today announced launching Stinson R. Ely, their eponymously named menswear label.

Bereft of basics, it is a dandies collection, exclusively. Unarguably, it promises to be luxe fashion?s most buzzed-about new men?s label.

Throughout, It is resolutely modern and visually dramatic, a salute to the seamless melding of what otherwise would be contradictory design talents between the dashing Stinson and Ely?s understated minimalism. http://www.stinsonrely.com

A narrowly defined collection, it woos a risk-assertive sartorialist, a man who effortlessly marries elegance and modernism with daring, yet sophisticated, flamboyance.

No shrinking violet, its designs, coloring and silhouettes contradict all current menswear fashion trends. Radically avant garde, it dares to take risk at every corner.

Therein its dandy?s appeal.

That it "dares to take risk" is an au contraire description considering it?s designs are minimalistic simple and void of extraneous detail. Motifs are simple, timeless classics. Its palette, for the most part, shaved to just two colors.

Despite its simplicity, its sledge hammer wallop and dandy?s pedigree are won from a few sleight-of-hand design tricks that magically transform minimalist simplicity into daringly adventurous. The unexpected surprise of Spring patterns are transported to Fall-Winter, then powerfully executed in bold, over-sized motifs.

Vibrant colors ? juggled in visually dramatic combinations ? pit neutrals against the surprise of Spring?s jewel tone brights, role-reversed and unexpectedly used for Fall-Winter. Its seldom seen silhouettes ? all classics resurrected from the ?30s, and ?40s ? have been absent from contemporary fashion?s dialog for decades.

Proving the cliche that it takes-one-to-know-one, no better a dandy?s designer than a dandy. A widely renowned dandy and, with partner Ely, one of the most prolific image makers in the fashion business, Stinson?s own design reputation is for juxtaposing flamboyant design twists atop classic fashion themes.

Completed before her passing, 18-months ago, Stinson R. Ely pays tribute to the design genius of Robbi Ely, an ardent minimalist who time-and-again proved the most visually dramatic designs are those reduced to their simplest elements.

Despite their freshman status, Stinson and Ely rank veteran designers and boast an enviable list of superstar clients. Over their firm?s 22-year tenure, they co-designed the press collections for a bevy of top American and British luxury labels.

Four times a year, Stinson and Ely re-designed the seasonal lines for as many as 10 clients, transforming otherwise ho-hum collections created to be commercially successful into ultra hip "looks" with trend-setting attitude and the edgy, "fashionista appeal" demanded by fashion editors.

Shrewd marketers with a hi-octane design flair and an uncanny grasp of the luxury market, their Stinson/R. Ely & Partners championed American and British brands throughout its 22-years, successfully transforming once-obscure, Anglo-Americana labels into global brands with powerhouse reputations, from Martin Dingman, Pantherella and Cole-Haan to Robert Talbott and Audrey Talbott, Tommy Hilfiger, Traflagar-Ghurka, Lochcarron of Scotland, and others.

Using bright colors and exotic fabrics to interpret their modern take on traditional classics, Stinson turned to Rochester, New York?s Adrian Jules to hand-make its dress slacks, then tapped Carrot-Gibbs Bespoke for hand-crafted neck wear and pocket squares. Mel Gambert Bespoke is crafting dress and formal shirts while New York?s British Apparel Collection is creating its hosiery. Lochcarron of Scotland is weaving its Tartans and richly textured flannels.

Although Stinson declined to disclose retail prices, industry insiders predict a RTW collection trafficking at nosebleed prices with barely a handful of rivals and a sliver thin niche of superstar retailers that, beyond Neiman Marcus, Saks, and New York?s Bergdorf Goodman, counts less than 100 stores, nationwide. Thanks to its artisan hand-make and exotic fabrics, pundits guesstimated dress slacks at $ 600 to $ 700, neck wear in the $ 150 range and pegged dress shirts at $ 240.

About Stinson R. Ely:

Born from the 22-year-old, Stinson/R. Ely & Partners, Inc. ? the brand imaging, design and PR firm formed in 1988 by Andy Stinson and Robbi Ely -- the debut collection of their luxe menswear brand features neck wear and pocket squares, dress slacks, sport coats, hosiery and dress shirts.

Bereft of basics, it?s a dandy?s collection, exclusively, its designs inspired by the Duke of Windsor and popularized by Hollywood?s dashing, silver screen idols.

Stinson R. Ely -- along with its parent, Stinson/R. Ely & Partners ? is headquartered in San Diego, California, at 8775 Aero Drive. Zip code is 92123. Website is http://www.stinsonrely.com. Fall-Winter 2012 "look book" is available in print or PDF versions. Phone for Stinson/R. Ely & Partners corporate offices, Stinson R. Ely, or its co-designer, Andy Stinson, is 858-573-1698. Stinson R. Ely is a founding member of the Alliance of American Luxury Makers (ALM)

Contact:

J. Andy Stinson, co-designer

858-573-1698

andy(at)stinsonrely(dot)com

http://www.stinsonrely.com

Bobbi Koller, associate designer

858-573-1698

bobbikoller_stinsonely(at)yahoo(dot)com

http://www.stinsonrely.com

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More Bergdorf Press Releases