iProspect Ranked #1 Search Engine Marketing Agency of Record in Internet Retailer Magazine's Top 500 Guide

Boston, MA (PRWEB) May 27, 2009

Search Engine Marketing Firm iProspect? today announced that it is ranked as the number one search engine marketing agency in the 2009 edition of Internet Retailer Magazine's Top 500? Guide as a result of being cited as the agency of record for 18 of the e-Tailers on the list. In addition, Range Online Media, the Dallas-Fort Worth based agency acquired by iProspect in September 2008, was listed as the search agency of record for six of the e-Tailers. Together, the two agencies dominate the search vendor category with a total of 24 top-ranked retail clients, with annual retailer sales of more than $ 14.6 billion, almost four times more than the nearest agency ranked.

Published by Internet Retailer, the Top 500 Guide is the undisputed source of information on the 500 largest retail websites in the U.S and Canada. Now in its sixth year of publication, the Guide contains the latest competitive data on the leaders of web-based retailing, and lists their vendors in 21 different categories, including search engine marketing. iProspect beat out 82 other companies to earn the number one spot.

"Everyone knows that the Top 500 Guide is the Who's Who of e-Tailing," said Robert Murray, CEO, iProspect. "If an e-Tailer is on that list, then they are definitely a major player in the market. It also demonstrates that they take search very seriously as it is absolutely critical in the e-Tail industry." Murray continued, "It is validating to see so many of our clients on this year's list, and to be ranked as the number one search vendor."

An important industry resource, the Top 500 Guide provides profiles on each of the 500 biggest web merchants in North America, including corporate strategies and merchandising and marketing tactics.

"We have worked with some of the world's top online retailers for the past eight years, and are proud to have been able to help grow their businesses to the point of being included in this prestigious list," said Misty Locke, President, Range Online Media and Chief Strategy Officer, iProspect. "To put this into perspective, our retail clients on the Top 500 list had an average increase in web sales of almost 23 percent over last year. In this tough economic state, it is a testament to smart marketers protecting their brands and customer bases with aggressive and cohesive online campaigns."

About iProspect

iProspect is the Original? Search Engine Marketing Firm. The company helps many of the world's most successful brands maximize their online marketing ROI through natural search engine optimization, paid search advertising management, online display advertising management, paid inclusion management, shopping feed management, global search engine marketing, Web analytics/attribution modeling, reputation management, and other related services. By dramatically increasing business results for clients, iProspect helps to create search marketing heroes every day.

With offices in Boston, San Francisco, Chicago, and Dallas-Fort Worth, as well as global search engine marketing offices, iProspect can be contacted at 1-800-522-1152, or by visiting http://www.iprospect.com.

Questions regarding this release should be directed to iProspect Director of Communications, Colleen Reed, at 1-800-522-1152 x1203 or colleen.reed@iprospect.com.

About Range Online Media

Range Online Media is a leading search and interactive marketing agency that delivers measurable success through comprehensive, online marketing services, including paid search marketing, search engine optimization (SEO), online media placement and social media, strategic planning, performance optimization and more. Range prides itself on collaboration between technology and human interaction to manage campaigns effectively and efficiently.

Range Online Media offers clients the strength and network of its parent company, iProspect, and is a member of the Aegis family of agencies. Range Online Media currently offers strategic leadership and campaign management services to GAP, Neiman Marcus, Bergdorf Goodman, Accor Hotels North America, L'Occitane en Provence, The Container Store, Godiva Chocolatier, Burberry, Wyndham Hotels & Resorts and many other smart clients.

We were proud to have been named to the 2007 and 2008 top 25 search marketing agencies in America by AdAge and to have received the 'Most Innovative Use of Search Engine Optimization' Award in 2008 from Search Engine Strategies. Range Online Media has also received the highest average client satisfaction rating in the paid search industry by Jupiter Research for the last four consecutive years. We are headquartered in Texas and have offices in New York and Utah. Please visit our website at http://www.RangeOnlineMedia.com.

Please direct questions regarding this release or request interviews by contacting Range Online Media Vice President, Marketing and Communications, Sarah Engel at (817) 665-2135.

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Search Engine Marketing Firms iProspect and Range Online Media Net Two Search Engine Watch Awards

Boston, MA (PRWEB) August 18, 2009

iProspect?, the Original? Search Engine Marketing Firm, announced today that its client Endless Vacation Rentals won the award for Best Social Media Marketing Campaign at the Search Engine Watch Awards. In addition, Range Online Media, the Dallas-Fort Worth based agency acquired by iProspect in September 2008, announced that its client Reliant Energy received the award for Best Use of Local Search.

Announced at the Search Engine Strategies Conference in San Jose, California last week, the Search Engine Watch Awards recognize excellence in 14 different search engine marketing categories. Reviewed by a panel of industry experts, campaigns were judged in four key areas: innovation in methodology and execution, achieving success goals, excellence in tactical execution, and overall approach/ category relevance.

A Wyndham Worldwide brand that provides access to one of the largest collections of global vacation rentals in the industry, Endless Vacation Rentals received the award for Best Social Media Marketing Campaign for YourFatChance.com. Designed to generate brand awareness and website traffic, the social media effort invited participants to enter their funniest bad luck story for a chance to win the grand prize of a vacation rental valued at $ 2,500 plus $ 2,000 in VISA? gift cards.

"We are delighted to receive this award," said Jessica Kornacki, Vice President of Marketing for Endless Vacation Rentals by Wyndham Worldwide. "Working together with iProspect, we were able to develop an effective campaign that tapped into a variety of social media channels, and the results have been outstanding. The effort has been so successful that we plan to launch another social media initiative for yourfatchance.com this fall."

A Range Online Media client and one of the largest energy producers in Texas, Reliant Energy took home the award for Best Use of Local Search for their innovative use of a custom mashup application and supporting local search marketing efforts during Hurricane Ike, which had left nearly 2 million people without power. Launching just days after the disaster struck, Reliant's efforts were designed to provide a useful service for those left without power, and included real-time power information with an interactive map, and updates on power availability and resources for hurricane preparation and emergency procedures.

"This award from Search Engine Watch recognizes not only our hard work, but also our commitment to serving the customers of Texas during a time of need," said Mark Walker, Senior Manager Online Marketing for Reliant. "We appreciate the Range Online Media team - they've always been more like an extension of our internal team than just an agency -- for aiding us in providing these innovative solutions for our customers."

"Winning these awards is a real testament to the hard work, creativity, and collaboration between our teams and our clients," said Robert Murray, CEO, iProspect. "I'm delighted to see everyone involved get recognized for their efforts. Award-winning campaigns such as these only inspire us to develop even more innovative campaigns that deliver business results for our clients."

About iProspect

iProspect is the Original? Search Engine Marketing Firm. The company helps many of the world's most successful brands maximize their online marketing ROI through natural search engine optimization, paid search advertising management, online display advertising management, paid inclusion management, shopping feed management, global search engine marketing, Web analytics/attribution modeling, reputation management, and other related services. By dramatically increasing business results for clients, iProspect helps to create search marketing heroes every day.

With offices in Boston, San Francisco, Chicago, and Dallas-Fort Worth, as well as global search engine marketing offices, iProspect can be contacted at 1-800-522-1152, or by visiting http://www.iprospect.com.

Questions regarding this release should be directed to iProspect Director of Communications, Colleen Reed, at 1-800-522-1152 x1203.

About Range Online Media

Range Online Media is a leading search and interactive marketing agency that delivers measurable success through comprehensive, online marketing services, including paid search marketing, search engine optimization (SEO), online media placement and social media, strategic planning, performance optimization and more. Range prides itself on collaboration between technology and human interaction to manage campaigns effectively and efficiently.

Range Online Media offers clients the strength and network of its parent company, iProspect, and is a member of the Aegis family of agencies. Range Online Media currently offers strategic leadership and campaign management services to GAP, Neiman Marcus, Bergdorf Goodman, Accor Hotels North America, L'Occitane en Provence, The Container Store, Godiva Chocolatier, Burberry, Wyndham Hotels & Resorts and many other smart clients.

Please direct questions regarding this release or request interviews by contacting Range Online Media Vice President, Marketing and Communications, Sarah Engel at (817) 665-2135.

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New WebmasterRadio.FM Series Plans to Bring Listeners Closer to Finding ?Marketing Nirvana?

Fort Lauderdale, FL (PRWEB) January 4, 2011

WebmasterRadio.FM, the premier free, 24/7 Internet business radio network focused on the B2B marketplace introduces a new monthly radio series that rings individuals involved in online marketing that boasts ?to help listeners be driven closer to finding their own personal 'marketing nirvana'?.

?The show will focus on all types of internet marketing information, with a bent towards PPC,? said Geddes. ?We?ll investigate various ways on which your marketing efforts can reach the state of nirvana.?

Brad is the author of Advanced Google AdWords, the most advanced book ever written about AdWords. Brad is one of the first Google Advertising Professionals and Microsoft adExcellence members. He was the first advanced AdWords Seminar Leader and works directly with Google to conduct AdWords seminars. He has written extensively about internet marketing for more than a decade.

On the premiere episode, Brad welcomes Rob Lenderman, one of the co-founders of BoostCTR and Ryan Healy, BoostCTR?s Director of Writer Development to discuss ad copy writing and how they examine their work via a method of crowdsourcing. Show notes on the radio series as well as reference items can be viewed at http://certifiedknowledge.org/groups/marketing-nirvana-radio-show/. The episode is now available on its WebmasterRadio.FM show page (http://www.webmasterradio.fm/marketing-nirvana)

Listeners are able to interact with their questions and comments to the host and guests for each interview, as well as all live WebmasterRadio.FM programming, by:

????Following us on Twitter at http://www.twitter.com/webmasterradio
????Becoming a member of the WebmasterRadio.FM Facebook page at http://www.facebook.com/webmasterradio
????Log in to our live 24-hour real-time chatroom monitored by our show hosts at http://www.webmasterradio.fm/chat
?Marketing Nirvana? airs every first Monday at Noon Eastern / 9am Pacific on http://www.WebmasterRadio.FM. Episodes are archived on WebmasterRadio.FM, as well as on iTunes and other premier podcast portals.

About WebmasterRadio.FM

WebmasterRadio.FM lifts the "veiled curtain" of the Internet, bringing the business community together through an interactive radio network. Its listeners are a global group, comprised of everyone from corporate executives and decision makers to small and mid-sized businesses and individual entrepreneurs. WebmasterRadio.FM's stellar line-up of radio programming includes "CoverStory" with Meg Walker Robinson of PRWeb, WebmasterRadio.FM's official newswire; ?Market Edge? with W2/Racepoint Group Chairman Larry Weber and "SEM Synergy? with Search Engine Marketing Industry Leader Bruce Clay. To tune into WebmasterRadio.FM's live content or check out the show lineup, please visit http://www.WebmasterRadio.FM.

Media Contact:

Brandy Shapiro-Babin

954-309-5578

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How To Develop, Launch and Track a Mobile Marketing Strategy: Search Marketing Now Webcast, Aug. 30

Redding CT (PRWEB) August 19, 2010

On Monday, August 30 at 1 PM EDT, Search Marketing Now presents "How To Develop, Launch and Track a Mobile Marketing Strategy," a free webcast featuring Kerri Smith of Range Online Media and Catherine Davis of The Container Store.

Registration is open at Search Marketing Now.

Mobile marketing expert strategist Kerri Smith of Range Online Media will present an overview of the mobile landscape and provide examples of how advertisers are successfully conquering the mobile channel. She'll share the ins and outs of mobile search and display and SMS, and will offer tips on how advertisers can determine which type of campaign makes the most sense for their particular brand.

This webcast will also heavily focus on how brands are overcoming conversion tracking battles to prove their success and how to use the mobile channel to engage consumers and enhance a brand?s image.

Catherine Davis of The Container Story will deliver a practical case study that shows how retailers are using mobile marketing in their overall strategy.

About the Speakers:

Kerri Smith, Mobile Strategist and Senior Account Executive, joined the Range Online Media team in 2008, after a rewarding career managing mobile marketing campaigns for Mango Mobile, working in the television production business with The Daily Buzz and heading up local marketing programs for IBM. Kerri is responsible for leading the strategy and development of integrated mobile efforts at Range Online Media and driving the education of emerging mobile technologies. Her mobile experience covers an array of mobile deployments for clients within retail and travel verticals.

Catherine Davis, Direct Marketing Director, The Container Store, is responsible for all web marketing initiatives, customer database and direct mail initiatives for The Container Store ? from mail file segmentation and preparation to response analysis. Prior to joining The Container Store?s team, Davis was the Director of Brand Marketing at Neiman Marcus Direct where she executed strategic initiatives to retain, develop and recruit new customers to the Direct division of Neiman Marcus. She was also responsible for direct mailing planning for the Neiman Marcus catalogs, as well as web marketing for the Neiman Marcus, Bergdorf Goodman and Cusp websites.

This webcast is sponsored by Range Online Media, a leading search and interactive marketing agency that delivers measurable success through comprehensive, online marketing services, including paid search marketing, search engine optimization (SEO), online media placement and social media, strategic planning, performance optimization and more. Range Online Media currently offers strategic leadership and campaign management services to Neiman Marcus, Gap Inc., Bass Pro Shops, Accor Hotels North America, L?Occitane en Provence, The Container Store, Godiva, Burberry, Wyndham Hotels & Resorts and many other smart clients. Range is headquartered in Texas and has offices in New York and Utah. For more information, visit http://www.RangeOnlineMedia.com.

About Search Marketing Now and Third Door Media:

Search Marketing Now webcasts are produced by Third Door Media, Inc. Third Door Media's mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful.

Third Door Media produces the conference series Search Marketing Expo - SMX, which includes SMX East, SMX West, SMX Advanced and other SMX conferences. Third Door Media also publishes the search marketing news and analysis site Search Engine Land and Sphinn.com, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.

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Dental Practitioners Discover a Revolutionary Technology that Automates Writing and Newsletter Distribution as an Effective Dental Marketing Tool

Denville, New Jersey (PRWEB) December 29, 2011

Nitin Chhoda, the founder and creator of Referral Ignition, has come up with dental newsletter, a new done-for-you marketing system that will revolutionize the private practices of dental practitioners. It was designed to keep dental private practitioners link to new and current patients, positions them as trusted advisors and experts and more importantly, generate referrals. Source: http://www.instantdentalnewsletter.com

Instant Dental Newsletter is guaranteed to:

????Increase Plan Acceptance Rates by building trust with patients
????Reactivate former patients using special promotions
????Minimize patient attrition rates
????Completely done-for-you service, dental practitioners decide type of content, how often it's sent, and delivery method
????Collect patient email addresses / contact information with patient "lead generation" tools
????Raise patient's Dental IQ - spotlight the "why" of treatment recommendations
????Turn website visits into office visits

Dental practitioners will find that marketing their practices has never been this easy. Nitin has himself proven that the future of a private practice is in the practitioner's hands, thus he has come up with this powerful tool that lead him to his present success.

As John Smith of DC puts it "The Instant Dental Newsletter is well overdue in our industry. It provides a perfect (and low-cost) way of staying in front of our patients in the midst of schedules that get tighter each and every day. This tool not only has the potential to further enhance the value of dental therapy, but also insures improved retention among active patients ? and thus better outcomes. This is a resource you'll want to try."

Each dental newsletter is professionally written and the articles showcase patient relevant information that build trust and create a favorable impression of the dental practice with new patients before they even step into the office.

Each issue is aimed at capturing and keeping the subscribers' interest and inspiring them to become the "human billboards" to market the dental clinic. It is a proven and effective dental marketing tool which utilizes less human and time resources.

To discover why thousands of dental practices trust and use instant dental newsletter to grow their practice, please visit our website.

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MarketVid Offers Free Marketing Video Training Webinar

St. Louis, MO (PRWEB) June 29, 2011

Businesses are increasingly using online marketing video to attract new customers and increase sales, while at the same time improving search rankings for their websites. MarketVid, a leader in helping small businesses use online video as an integrated marketing tool, has made its Camera Presentation webinar available to non-members.

Hosted by MarketVid Professional Coach Tom Bruno, the Camera Presentation webinar helps marketing video makers, from business of all sizes, get past the fear of being on camera, shows how to present themselves and their businesses effectively online. The webinar will take place Tuesday, July 12th at 1 pm Central Time. Bruno, a professional actor/director and presentation coach for over 25 years, offers a unique approach to confidently communicating a business message on camera. Registration for the webinar, available free online to the general public, can be found at http://www.marketvid.com.

Online video is an upward trend that shows no signs of slowing, creating incredible new marketing opportunities for businesses of any size. The confluence of the Internet and new video technology makes it possible for even the smallest of businesses to play on the the same field as the big teams.

?They say a picture is worth a thousand words. I think online marketing video is worth a million words,? says Rick Dearborn, President of MarketVid - the St. Louis based company that helps businesses make use of online marketing video. Dearborn explains, ?With online video, all the traditional mass media have finally been distilled into one medium. The combination of moving images, still pictures, graphics, sound, and text - with interactivity and mobile devices - make online marketing video the ultimate way to communicate, engage, and capture consumer attention.?

Marketvid?s unique ?do-it-with-help? membership-based approach offers everything a business needs to get started. Members work with the MarketVid proprietary 5-step system to easily and quickly get online marketing videos up and running, using training videos, webinars, 1on1 coaching by MarketVid professional coaches, and professionall critique of videos.

Cisco Systems has estimated that by 2013, 90 percent of all consumer Internet traffic and 64 percent of all mobile traffic will be on-line video. Limelight Networks, a company that specializes in delivering video content over the Internet, reports a 31% increase in video usage every year with no end in sight. Ooyala, a large online video platform predicts a 104% increase in the use of online video over the next 4 years. And with YouTube now the #2 search destination for information, online video is making its indelible mark on the business world.

Gary Gentry, MarketVid?s Vice President for Education says, ?Online marketing video is today?s ?great equalizer?- allowing any business, large or small, to compete on a level playing field as never before - and MarketVid is all about getting online marketing video working for businesses of all sizes.?

Businesses interested in learning more about MarketVid?s system for empowering business marketing with online video can visit the company site at http://www.marketvid.com.

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Badgley Mischka Features Rumer Willis In New Marketing Campaign

New York, NY (PRWEB) January 12, 2011

Actress Rumer Willis is the new face of Badgley Mischka and will appear in their Spring 2011 multi-media marketing campaign. Shot by famed fashion photographer Tony Duran as the sun set on the beautiful beach of Malibu, CA, the campaign will debut in March issues of fashion and lifestyle magazines such as Vogue, InStyle, Harper?s Bazaar as well as online and outdoor. Willis appears in the campaign wearing a selection of pieces from all of Badgley Mischka?s lifestyle collections including couture, eveningwear, the Mark + James collection, footwear, handbags, jewelry and swimwear.

Rumer Willis stated, ?It was so amazing to play on the beach in beautiful and timeless gowns, I felt like a princess. Partnering with Mark and James has been such a wonderful experience and I am honored to appear in the new campaign.?

Mark Badgley and James Mischka, commented, ?Rumer is a great muse for the season. She has a vivacious spirit to her; she is young and modern, which is representative of our spring collection.?

To support the marketing campaign, Willis will make several appearances on behalf of the Badgley Mischka brand.

Badgley Mischka is a true lifestyle brand recognizable worldwide and a favorite of celebrities including Halle Berry, Katy Perry, Jennifer Lopez, Kate Winslet, Sarah Jessica Parker and others. The Badgley Mischka label includes: Badgley Mischka Couture, Collection Eveningwear, Mark + James contemporary collection, Footwear, Handbags, Fine Jewelry, Fashion Jewelry, Timepieces, Eyewear, Accessories, Bridal and Bridesmaids, Swimwear, Fragrance and Home. Badgley Mischka is sold in the most prestigious stores in the world including Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue and Holt Renfrew.

B-ROLL:

BEHIND-THE-SCENE?S FOOTAGE, SOUNDBITES, SIZZLE VIDEO & AD IMAGES

TV MEDIA:

Satellite Feeds Available Wednesday, January 12, 2011

10:15 AM ? 10:30 AM, ET and 1:15 PM ? 1:30 PM, ET

Coordinates: AMC 01, Transponder 9, C-Band; DL Freq: 3880 (H)????????????

Trouble #: (732) 969-3191 or (212) 722-3195; Audio: 6.2/6.8

ONLINE MEDIA:

Video and photos are available for download at: http://www.magicbulletmedia.com/MNR/BadgleyMischkaRumerWillis

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Elite SEM Named Digital Marketing Agency of Record for Fashion Brand Milly

New York, NY (Vocus/PRWEB) March 03, 2011

Elite SEM, a boutique digital marketing agency specializing in Search Engine Marketing, today was named Digital Marketing agency of record for the young luxury fashion brand Milly by Michele Smith. The Google AdWords Certified agency will focus on boosting MillyNY.com?s paid search results and rankings through carefully chosen and relevant keywords, branding and Pay Per Click campaigns. The agency?s customized and sophisticated SEM approach is expected to steer the brand?s aggressive e-commerce objectives.

?We are thrilled to add MillyNY.com to our client roster,? says Ben Kirshner, CEO of Elite SEM. ?Milly already has a strong brand following and awareness among consumers looking for bold colors and prints, extravagant fabrics and impeccable quality. Our goal, simply put, is to connect online shoppers to a brand that speaks to their playful personality, glamorous lifestyle and modern aesthetic.?

The agency?s selection signals the changing landscape of fashion marketing. What has traditionally been a brick-and-mortar business for decades is now much more focused on attracting the influential, younger and stylish consumers online. According to MasterCard SpendingPulse, luxury sales rose 6.7% during the 2010 holiday season after a less than stellar 2009.

?Elite SEM is highly respected, trusted and valued in the e-commerce circle,? says Alison Bergen, Manager of Business Development for Milly. ?We see them as a direct extension of Milly?s Marketing & E-Commerce team and look forward to working closely with them to keep our brand top of mind among shoppers.?

About Elite SEM

Elite SEM is one of New York?s fastest growing digital marketing agencies specializing in building top-performing search engine marketing campaigns for clients across a broad spectrum of industries including ideeli, Lauren Merkin, Tommy Bahama, Havaianas, Terminix, Michael C. Fina and PlayFirst. Featured in the Inc. 5000 List of Fastest Growing Private Companies in 2010, Elite SEM understands firsthand the complexities of the Internet community, the evolving landscape of the marketing and advertising space, and most importantly, how to grow brands with the media in a way that?s smart, innovative and rewarding.

About Milly

The Milly by Michelle Smith collection has defined youthful, luxurious style since 2001. Designer Michelle Smith creates timeless silhouettes with smart, sexy, feminine flair that satisfies her ever-expanding customer base. Born out of Smith?s lifelong love of fashion, Milly is an iconic brand known for exquisite prints and colors, luxurious fabrics and attention-to-detail. Sophisticated and glamorous, her collections embody modern sensibility with a vintage vibe. Milly is sold on the brand?s website MIllyNY.com and the finest specialty and department stores worldwide, including Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue, Harrods, and Takashimaya. Spring 2011 marks the 10th anniversary of Milly with several exciting new endeavors; the opening of Milly?s flagship boutique on Madison Avenue, the debut of its handbag and fashion jewelry collections, and Milly Minis for young girls ages 2-7.

Media Contact:????

Ragini Bhalla

Phone: (212) 863-9687

Email: Ragini(at)elitesem(dot)com

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