Range Online Media Publishes New White Paper on the Optimal Strategy for Indexing User-Generated Content

Baltimore, MD (PRWEB) August 4, 2009

Range Online Media, a leading search marketing and interactive agency, today announced the availability of its new white paper, "Optimizing User-Generated Content: Creating Success with Cross-funnel Indexing". The whitepaper evaluates three distinct indexing methods for leveraging user-generated content like product ratings and reviews to increase Search Engine Optimization (SEO) performance and reveals the key advantages that make cross-funnel indexing the most beneficial option for website owners.

The complete whitepaper is immediately available to eTail East attendees at the Range Online Media exhibit (booth 34) and can be downloaded at http://www.rangeonlinemedia.com/docs/Range_Cross_Funnel_Index_Aug2009.pdf .

Topics covered in the white paper include:

????The value of UGC for search marketers
????Three indexing strategies for UGC: indexing on a UGC-optimized page specifically designed for search; indexing on the product page; and cross-funnel indexing that combines both tactics
????The key reasons to use cross-funnel indexing
????Concrete query examples to aid marketers in adopting this indexing strategy
"It is widely accepted that user-generated content (UGC) increases SEO performance, and in fact, more than 60 percent of the Internet Retailer Top 100 enable customers to add content to their sites," said Herndon Hasty, senior SEO evangelist for Range Online Media and author of the paper. "This paper is designed to help marketers index that content in a way that drives maximum exposure to search engines, and therefore, traffic to the site. It is becoming apparent that a cross-funnel indexing strategy, which combines the benefits of indexing on a product page and indexing on UGC-optimized pages, is the best way for website owners to capture consumers at all points of the purchase funnel and gain exponential natural traffic."

"One of our leading retail clients has been using cross-funnel indexing strategy for more than 18 months with solid success and proven metrics," said Mike Svatek, vice president of product strategy at Bazaarvoice, the market and technology leader in social commerce. Bazaarvoice has shared its insights on client success with all three indexing options for this groundbreaking white paper. "As consumers increase comparison searching and become more specific in their searches, it is vital to more quickly capture their attention earlier in the purchase path. We've seen that with cross-funnel indexing, a marketer can own four positions on page one of search results and increase the rankings of their product pages. In the current competitive and economic climate, this paper offers marketers some actionable steps for enhancing their indexing strategies."

ABOUT RANGE ONLINE MEDIA:

Range Online Media is a leading search and interactive marketing agency that delivers measurable success through comprehensive, online marketing services, including paid search marketing, search engine optimization (SEO), online media placement and social media, strategic planning, performance optimization and more. Range prides itself on collaboration between technology and human interaction to manage campaigns effectively and efficiently.

Range Online Media offers clients the strength and network of its parent company, iProspect, and is a member of the Aegis family of agencies, yet we have always stayed true to our roots as an agile innovator. Range Online Media currently offers strategic leadership and campaign management services to GAP, Neiman Marcus, Bergdorf Goodman, Accor Hotels North America, L'Occitane en Provence, The Container Store, Godiva Chocolatier, Burberry, Wyndham Hotels & Resorts and many other smart clients.

We were proud to have been named to the 2007 and 2008 top 25 search marketing agencies in America by AdAge and to have received the 'Most Innovative Use of Search Engine Optimization' Award in 2008 from Search Engine Strategies. Range Online Media has also received the highest average client satisfaction rating in the paid search industry by Jupiter Research for the last four consecutive years. We are headquartered in Texas and have offices in New York and Utah. Please visit our website at http://www.RangeOnlineMedia.com .

ABOUT BAZAARVOICE:

Bazaarvoice's Software as a Service (SaaS) social commerce solutions have served more than 50 billion pieces of customer-generated content on more than 525 brand web sites like Best Buy, Costco, Dell, Macy's, Overstock, P&G, Panasonic, QVC and USAA in 36 countries. The company connects organizations to their influencers through a unique network that reaches hundreds of millions of consumers around the globe, enabling authentic customer-powered marketing. Through syndication, analytics, partnerships, and consulting, Bazaarvoice brings the voice of the customer to the center of their clients' business strategy, proving "social" can drive measured revenue growth and cost savings for manufacturing, retail, travel, and financial services companies. Headquartered in Austin, the company has offices in London, Paris, and Singapore. For more information and access to client success stories, visit http://www.bazaarvoice.com , read the blog at http://www.bazaarblog.com , and follow on Twitter at http://www.twitter.com/bazaarvoice .

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KnowledgeVision for eLearning: On-Demand Training Content Comes to Life

Concord, MA (PRWEB) January 27, 2012

KnowledgeVision Systems, a leading provider of cloud-based tools and services for creating online, on-demand and live multimedia presentations, has introduced KnowledgeVision for eLearning, a powerful new tool for online learning and development.

At the heart of KnowledgeVision's new offering is KVStudio 4.1, the world's most powerful and easy-to-use tool for synchronizing video, presentation slides, just-in-time footnotes, and navigation. KVStudio's new features include support for SCORM, the worldwide standard for sharable multimedia content, which enables any KnowledgeVision presentation to be incorporated easily into most corporate Learning Management Systems.

"Recent research shows that employee training is still the #1 application for corporate video," said KnowledgeVision CEO Michael Kolowich. "And more than half of all companies surveyed use video for customer education. KnowledgeVision is making a major commitment to these critical applications, with tools that make creation and deployment of rich learning content easier than ever." Kolowich was referring to Interactive Media Strategies' "Business Video Market Forecast, 2011-2105", which found that of more than 1000 companies surveyed, 61% were deploying video for employee training and 52% were using video for customer training.

"We're using KnowledgeVision to address the dual challenges of time and distance in corporate learning within a far-reaching organization," said Kirstin Lynde, Director of Learning and Development for Randstad, one of the world's largest staffing and HR services companies. "KnowledgeVision's tools make it easy for us to take our best presentations and trainers and project them far and wide, and its new SCORM features make this content snap in to our Learning Management System so its use can be tracked on an individual learner level."

"When educating customers and helping them be successful with our products, it's vitally important to create interactive content that engages them on as many levels as possible," said Rebekkah Hilgraves, Instructional Design Technology and Infrastructure Manager at Marketo, the marketing automation company. "We recognize that different people acquire knowledge differently, and our vision for learning includes addressing as many of those modalities as possible. KnowledgeVision's tools make it easy to design, deploy, and track learning assets in a way that helps us understand not only what they're learning, but how."

KnowledgeVision for eLearning is immediately available from KnowledgeVision Systems. The company offers a fully-functional 30-day free trial so that learning content creators may use it to create their own learning assets.

View a demonstration of KnowledgeVision

View examples of KnowledgeVision in action around the world

About KnowledgeVision Systems

KnowledgeVision is single-mindedly focused on making online video work harder:

--to make it perform better as a content marketing tool;

--to make it more impactful as a sales tool;

--to make it more engaging as a learning tool; and

--to make it more effective as a corporate communications tool.

Clients all over the world use KnowledgeVision?s tools?KVStudio and Knovio?to create orchestrated online video and audio presentations that combine their best communicators with PowerPoint slides, web pages and applications and supplemental material, and make them available from web browsers and mobile devices anytime, anywhere. KnowledgeVision is based in Concord, Massachusetts.

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The New Easy WebContent Makes Editing and Maintaining Websites Effortless - A Great Alternative to Content Management Systems

Baltimore, MD (PRWEB) February 15, 2011

Many website owners are intimidated by their websites ? perhaps they are not familiar with HTML, or think that maintaining their site is too complicated and costly. Easy WebContent solves all of these problems with one user-friendly solution.

The Easy WebContent system allows users to create, update and maintain websites without paying exorbitant costs to web designers or installation of a complex content management system. Easy WebContent allows updating the text and images of HTML web pages as well as add powerful media-rich features such as photo galleries, music players, animated Flash clips and much more. Easy WebContent is a one of a kind tool that can take website management to the next level.

Easy WebContent was created as a straightforward solution for updating, maintaining and editing websites on the fly. Easy WebContent is a web-based program that does not require any software to be physically installed on a computer or the website. Therefore, editing a website can be conveniently accomplished at anytime from any Internet connected PC or Mac anywhere in the world.

Easy WebContent is more than a HTML editor. The new Easy WebContent system allows its users to simply accomplish the following tasks:

Update and maintain website?s textual content
Add media-rich features such as music players, Flash clips, photo galleries, calendars, and more...
Add and remove tables (commonly used for content placement in pages)
Edit, add or remove images (including the ability to flip, crop, resize and add effects/filters and more)
Add contact forms to a website
Insert sitemaps to web pages to aid with search engine indexing and optimization

Easy WebContent (EWC) works with the latest versions of all standard web browsers and has the ability to edit web pages (such as HTML, XHTML, SHTML, SHTM based pages and CSS) regardless of where a website is hosted. Easy WebContent was created with the novice Internet user in mind ? no web design or HTML knowledge is necessary in order to operate the editor. In fact, anyone who is comfortable using word processing software such as Microsoft Word should have no problem utilizing the Easy WebContent system.

In order to setup a website for editing, simply provide the EWC system with the site's FTP (File Transfer Protocol) username and password available by virtually all web hosting companies. FTP information can easily be obtained from the web host. Once account is setup, simply view, edit and publish web site files with EWC?s File Manager and the ?Dashboard? interface.

Most website owners do not want to risk page corruption during editing. When making adjustments to a website, Easy WebContent will create a restore point (labeled with time and date) before changes are made so that user has the option to revert back to a previously saved version. Up to ten restore points are available per page.

Easy WebContent provides control over website content. There will be no more relying on others to make simple changes to a website, saving valuable time and money and well worth the $ 9.50 per month fee for unlimited use. Sign-up for a Free Trial of HTML editor today.

Additionally, take advantage of the Easy WebContent (Complete) plan which includes Pro version of the editor, full scale premium web hosting (optional and included) as well as the popular suite of add-ons including the EWC Flash maker, mp3 player, photo gallery creator and much more for a highly affordable fee.

About Easy WebContent:

Easy WebContent is based out of Baltimore, MD and is a division of HindSite Interactive, a leading website development firm specializing in customized web development, content management, e-commerce and interactive design. HindSite offers a broad range of services including web site design, site usability, content management systems and web application development. For more information and details regarding the many features of Easy WebContent, visit the website at http://www.easywebcontent.com.

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