Google Instant, Advertising on Facebook & Boosting PPC Performance this September on Best Search Strategies

Fort Lauderdale, FL (PRWEB) September 15, 2010

Ft. Lauderdale, FL [PRWEB] September 15th, 2010-Best Search Strategies radio presented by EngineReady.com on WebmasterRadio.FM, will present episodes throughout the month of September on Facebook advertising, Pay-per-click performance tips and the implications of the recently launched Google Instant.

Episodes now available this month on demand include:

????Five Factors of Fantastic Facebook Ads (aired September 1st)
EngineReady CEO Jamie Smith and Business Development Manager Brad Merkel discussed the important factors to running a successful Facebook campaign. The episode boasts ?Need to increase your online exposure? Look no further than Facebooks 500 Million users to gain connections, raise brand awareness, acquire leads, and increase sales.?

????PPC Performance with Google AdWords Segmentation (aired September 8th)
Jamie Smith along with Engine Ready Vice President Brian Lewis discussed how to Boost Your PPC Performance with Little-Known Google AdWords Segmentation Tools. This episode makes the point that ?not many marketers use them yet, but those that do recognize the power of segmentation tools within AdWords, and the resulting competitive advantage gained.?

Upcoming Episodes will feature the following:

????September 15th: The 8 Point Checklist to Hiring the Right Search Agency
Learn what to look for to make sure you get the results you are looking for.

????September 22nd: Google Instant Search and PPC Advertisers
Guest Speaker, Lisa Raehsler, SEM Strategy Consultant will discuss How will the new Google Instant Search (the recently launched real time search enhancement implemented by the popular search engine) impact AdWords advertisers?

Listeners are able to interact with their questions and comments to the host and guests for each interviews, as well as all live WebmasterRadio.FM programming, by:

????Following us on Twitter @webmasterradio
????Becoming a member of the WebmasterRadio.FM Facebook page or?
????Log in to our live 24-hour real-time chatroom monitored by our show hosts at http://www.webmasterradio.fm/chat.

New episodes of ?Best Search Strategies? air every Wednesday at 5pm Eastern / 2pm Pacific. Episodes are archived exclusively on WebmasterRadio.FM, the world?s largest online B2B Radio Network. Archives, upcoming show notes and additional information can also be found at http://www.bestsearchstrategies.com. This program, as well as all WebmasterRadio.FM podcasts, is available on iTunes.

About WebmasterRadio.FM

WebmasterRadio.FM lifts the "veiled curtain" of the Internet, bringing the business community together through an interactive radio network. Its listeners are a global group, comprised of everyone from corporate executives and decision makers to small and mid-sized businesses and individual entrepreneurs. WebmasterRadio.FM's stellar line-up of radio programming includes "CoverStory" with Jiyan Wei of PRWeb, WebmasterRadio.FM's official newswire; ?Market Edge? with W2/Racepoint Group Chairman Larry Weber; "SEM Synergy? with Search Engine Marketing Industry Leader Bruce Clay, ?The Joel Comm Show? with New York Times bestselling author and serial entrepreneur Joel Comm and more. To tune into WebmasterRadio.FM's live content or check out the show lineup, please visit http://www.WebmasterRadio.FM.

About Engine Ready, Inc.

Engine Ready, Inc. is a top tier provider of online marketing services and software, helping organizations achieve unparalleled success on their web initiatives. Managing paid search accounts in excess of 15 million keywords, and over $ 8.1 million in annual media spending, Engine Ready was the first organization to combine the power of website analytics with search marketing. http://www.engineready.com

Growthink Sponsors Interactive Program on the Future of Advertising

Los Angeles, CA (PRWEB) January 28, 2011

Growthink, Inc., an integrated strategy consulting, investment banking and venture firm, will lead an online, interactive event focused on the rapid changes taking place in online advertising and media ? and how these changes may impact private equity investors, marketers, and the thousands of emerging companies competing in an increasingly crowded field of technology-based marketing services. The live Web event, free for participants, will take place on Tuesday, February 1st at 1:00 pm EST / 10:00 am PST.????

This online event is ideal for private equity investors, corporate marketers, emerging marketing technology companies, and anyone else interested in learning about the rapid changes in advertising. Program highlights to include:

????Insights from the chief executives of two up and coming firms succeeding in this new advertising environment and experiencing rapid growth and tangible ROI due to their unique offerings.
????A sector snapshot from Growthink developed with the input of dozens of media and advertising executives, private equity investors, M&A bankers, entrepreneurs, sector analysts, and others deeply involved in the industry.
????Analysis on what emerging advertising business models to invest in ? and to run from.
????A roadmap for young companies in the category hoping to successfully attract capital, execute their business strategies, rapidly acquire clients, and even reach the Holy Grail ? exiting at an eye popping valuation.????????

Hosted by Growthink?s CEO, Jay Turo, the event aims to provide a lively, interactive, and ?just get to the bottom line? program for today?s busy executives. Audience members will have a chance to virtually interact with all the presenters through a Q&A session.

Growthink?s Panel of ?New Advertising? Companies

????Trevor Shanski, Founder of eWORDofMOUTH (EWOM) ? EWOM has combined proprietary software with creative services to leverage the oldest advertising approach in the world to rapidly expand its clients? sales: word-of-mouth recommendations from friends and family. EWOM integrates a managed email, mobile and social media approach to reward a company?s current customers and generate new ones from the customers? contacts. The firm?s clients include Famous Dave?s BBQ and Extreme Pizza restaurant chains and numerous national and regional retail, restaurant and entertainment companies.

????Mike Mothner, Internet pioneer and Founder, Wpromote ? Wpromote is one of the fastest growing and widely recognized internet marketing firms in the country. The firm has been ranked the #1 Search Engine Marketing Firm Worldwide. The firm?s clients include Adobe, HP, Verizon, BMW, and Universal Music Group.

Attendees can register for the event on Growthink's website.

About Growthink

Founded in 1999, Growthink is an integrated strategy consulting, investment banking and venture firm that focuses on emerging industries and companies. The firm, with offices in Los Angeles and New York, provides a unique, comprehensive suite of professional services for its clients. Since its founding, Growthink has advised more than 2,000 clients, which have raised more than $ 1 billion of capital.????For additional information about Growthink and its services, please visit http://www.growthink.com or call 310-846-5000.

Background ? Changes in the Advertising Industry**

Troy Centazzo, Growthink's senior deal maker and strategist, will review trends, opportunities and pitfalls in the media sector.

?Mainstream? Media ? The Next Relic of Times Past Destined for the Smithsonian Museum?

????Are traditional media outlets, such as printed newspapers, magazines and radio stations, at risk of becoming extinct due to declining readership and ad revenue?????

Carnage Across the Traditional Media Industry

Consider the major brands that recently filed for bankruptcy or have faced near-death: The Los Angeles Times, The Chicago Tribune, The Baltimore Sun, and The Hartford Current, plus many huge media conglomerates and radio station operators, like Citadel Broadcasting.????

????Why?????The economic downturn, declining ad revenues, former readers and listeners spending their time doing other things, emerging alternatives to traditional advertising.???? The rapid pace of the downward spiral has been shocking ? even to media industry insiders and ?experts.?

Those ?Other Things? People are Doing are Revolutionizing an Industry

????Consumer habits are rapidly driving the rapid changes in the advertising industry.???? Think of the average American family in 1970.????Sure, they watched a lot of television.????Few had computers. No one had Internet access. And of course no one played games on Facebook on their smartphones.
????How about in 2010?????Time spent reading print newspapers and magazines both declined by about 9%. For the first time, Americans of all ages are spending as much time on the computer as they are watching TV (about 13 hours per week).????The amount of time spent watching TV has stayed flat for five years; Internet usage has increased by 121%.???? What are they doing online?????Spending time on social networking sites (read: Facebook and Twitter) and playing games.????Even emailing and instant messaging (IM?ing) seem to be waning, with use declining in the past couple years.????
????Another trend rocketing upwards? Using smartphones ? like iPhones and Android phones ? to do everything from accessing the Internet to watching videos.????There?s no stopping this train, it seems ? purchases of multipurpose smartphones made up 25% of the market in 2010 will surpass 50% in 2011.

A Sea Change in the Advertising Industry ? and More Shifts a Comin?

????Massive, rapid changes in consumer behavior and buying patterns are restructuring the entire ad business. In 2010, US online ad spending increased almost 14% to $ 25.8 billion, for the first time surpassing spending on newspapers. Declines are expected across the board for ?old media? advertising.????Not surprisingly, researchers expect massive growth rates for mobile ads, social media spend and other New Media tactics.

Learn What the Future of Advertising Will Look Like ? As Well as Opportunities and Pitfalls for Investors and Marketers

????The future will clearly bring great opportunities for marketers and private equity investors who are focused on the ?New Advertising?.????Many have already made a fortune selling their digital agencies or marketing technology companies. Thousands of new start-ups are jumping in.????
????But consider the case of ?display ad network technologies,? a complex and crowded field of companies that offers services for marketers who wish to advertise on the Internet, mobile phones, Facebook, and other New Media outlets.????Some of these emerging companies will flourish; others will go bust.????There are thousands of start-ups seeking capital in the sector.

This one hour program will provide a fascinating glimpse into the advertising industry ? what used to be; what?s happening now; and even what may happen in the future.

** Sources ? Various. Included in report provided with the program.

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AdWords Advantage to Host Complimentary Webinar ?Pay Per Click Beyond AdWords: Twitter, LinkedIn & Facebook Advertising?

Austin, TX (PRWEB) April 19, 2011

The AdWords Advantage Online Seminar today announced the all-star faculty set to lead 18 online classes teaching Pay Per Click (PPC) advertising best practices during the two-week seminar on May 10-19, 2011. Marketers will have an opportunity to learn from Search Marketing?s best on how to optimize Pay Per Click campaigns, cut advertising costs and improve sales via AdWords and social media marketing channels such as Twitter, LinkedIn and Facebook. Interested participants can preview the seminar during a complimentary webinar on April 28 at 1:00 PM EST -- ?PPC Beyond AdWords: Reach More Targeted Customers with Facebook, Twitter and LinkedIn?, led by David Szetela, Clix Marketing CEO.

Szetela, Named Top PPC Expert, Author and Search Marketing Blogger, will kick off the two-week seminar with a free one-hour informative preview class covering the "Top 10 Simple and Effective Techniques for Getting the Most Out of Social Media Advertising on Twitter, LinkedIn and Facebook".

This preview webinar is a great way for marketers to gain insight on the high level education the seminar has to offer. Marketers will learn the secrets to success direct from the pros?how to apply pay per click best practices from real-world case studies, strategies and solutions that have proven results and yield top profit margins. The in-depth learning and direct access to the expert instructors is a big draw at this training program.

The AdWords Advantage world-class faculty consists of 18 experts including; Brian Carter, Craig Danuloff, David Szetela, Dennis Yu, Fred Vallaeys, Jamie Smith, Justin Cutroni, Kevin Lee and more.

The instructors will teach marketers the vital factors to creating, managing and tracking successful search marketing campaigns. Attendees have the opportunity to gain answers to their questions during each interactive 60 minute class.

AdWords Advantage Attendees Will Learn How To:

????Apply effective PPC techniques proven to boost customer conversions
????Learn the REAL TRUTH about Quality Score and how it's affecting your campaign
????Utilize the top tools and solutions to save time and cut your ad costs
????Combat common causes of PPC campaign under-performance
????Effectively manage the FULL AdWords ecosystem
????Turn failing AdWords campaigns into non-stop money makers

Ideal for businesses who are interested in maximizing their internet marketing ROI, marketers will discover how to combat common challenges in search marketing, increase conversion rates, utilize the best tools and eliminate costly AdWords mistakes.

Interested participants are invited to join the complimentary AdWords Advantage Online Seminar preview class on April 28 at 1:00 PM EST. The class will cover why 'Facebook, Twitter & LinkedIn Pay Per Click (PPC) is Nothing Like Google AdWords' and what to do to maximize results.

The AdWords Advantage Online Seminar organizers are providing a 50% discount for registrants until April 30 online at AdWordsAdvantage.com. The seminar runs from May 10-19, space is limited - early registration is advised as spots fill up fast.

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