Google Instant, Advertising on Facebook & Boosting PPC Performance this September on Best Search Strategies

Fort Lauderdale, FL (PRWEB) September 15, 2010

Ft. Lauderdale, FL [PRWEB] September 15th, 2010-Best Search Strategies radio presented by EngineReady.com on WebmasterRadio.FM, will present episodes throughout the month of September on Facebook advertising, Pay-per-click performance tips and the implications of the recently launched Google Instant.

Episodes now available this month on demand include:

????Five Factors of Fantastic Facebook Ads (aired September 1st)
EngineReady CEO Jamie Smith and Business Development Manager Brad Merkel discussed the important factors to running a successful Facebook campaign. The episode boasts ?Need to increase your online exposure? Look no further than Facebooks 500 Million users to gain connections, raise brand awareness, acquire leads, and increase sales.?

????PPC Performance with Google AdWords Segmentation (aired September 8th)
Jamie Smith along with Engine Ready Vice President Brian Lewis discussed how to Boost Your PPC Performance with Little-Known Google AdWords Segmentation Tools. This episode makes the point that ?not many marketers use them yet, but those that do recognize the power of segmentation tools within AdWords, and the resulting competitive advantage gained.?

Upcoming Episodes will feature the following:

????September 15th: The 8 Point Checklist to Hiring the Right Search Agency
Learn what to look for to make sure you get the results you are looking for.

????September 22nd: Google Instant Search and PPC Advertisers
Guest Speaker, Lisa Raehsler, SEM Strategy Consultant will discuss How will the new Google Instant Search (the recently launched real time search enhancement implemented by the popular search engine) impact AdWords advertisers?

Listeners are able to interact with their questions and comments to the host and guests for each interviews, as well as all live WebmasterRadio.FM programming, by:

????Following us on Twitter @webmasterradio
????Becoming a member of the WebmasterRadio.FM Facebook page or?
????Log in to our live 24-hour real-time chatroom monitored by our show hosts at http://www.webmasterradio.fm/chat.

New episodes of ?Best Search Strategies? air every Wednesday at 5pm Eastern / 2pm Pacific. Episodes are archived exclusively on WebmasterRadio.FM, the world?s largest online B2B Radio Network. Archives, upcoming show notes and additional information can also be found at http://www.bestsearchstrategies.com. This program, as well as all WebmasterRadio.FM podcasts, is available on iTunes.

About WebmasterRadio.FM

WebmasterRadio.FM lifts the "veiled curtain" of the Internet, bringing the business community together through an interactive radio network. Its listeners are a global group, comprised of everyone from corporate executives and decision makers to small and mid-sized businesses and individual entrepreneurs. WebmasterRadio.FM's stellar line-up of radio programming includes "CoverStory" with Jiyan Wei of PRWeb, WebmasterRadio.FM's official newswire; ?Market Edge? with W2/Racepoint Group Chairman Larry Weber; "SEM Synergy? with Search Engine Marketing Industry Leader Bruce Clay, ?The Joel Comm Show? with New York Times bestselling author and serial entrepreneur Joel Comm and more. To tune into WebmasterRadio.FM's live content or check out the show lineup, please visit http://www.WebmasterRadio.FM.

About Engine Ready, Inc.

Engine Ready, Inc. is a top tier provider of online marketing services and software, helping organizations achieve unparalleled success on their web initiatives. Managing paid search accounts in excess of 15 million keywords, and over $ 8.1 million in annual media spending, Engine Ready was the first organization to combine the power of website analytics with search marketing. http://www.engineready.com

Luxury Brand Introduces Facebook Application

New Canaan, CT (PRWEB) October 19, 2009

Monica Rich Kosann, a fine jewelry and home accessory brand with a shop at Bergdorf Goodman in New York and a distribution that includes fine Jewelers and specialty stores, has created a new Facebook application, the MRK e-Locket? where users can download a virtual version of one of the brand's signature locket styles to their Facebook page, insert and crop their own photographs, custom "engrave" a message on the back of the locket and post it as an update to their profile while having the ability to share it with family and friends.

Photographer/Designer Monica Rich Kosann noted about the launch of their new application, "We are a brand that helps customers find ways to celebrate their most cherished moments and memories while creating a unique sense of their own personal style. We are excited to offer the same idea to Facebook users who know our brand or will be introduced to it through this unique application." Kosann continued, "We have also tried to incorporate the rich design elements into this application that we do with all of our jewelry styles."

Known for their lockets, charm bracelets, and home accessories, Monica Rich Kosann has launched the following initiatives at the same time as the Facebook application's introduction as part of an integrated brand strategy developed for the web:

????An online, original content magazine, http://www.fineartoffamily.com that is devoted to how all of us capture, celebrate and share our most precious memories through photographs, heirlooms and collectibles. The magazine will include regular lifestyle features related to fashion, arts, food, and travel but will explore these ideas from the unique perspective of how they bring a timeless heirloom quality to our lives. The site will include community features where users can share their unique stories and photographs.

????A video channel within the magazine and on YouTube where the brand will create at least 15 original content videos in the first year.

????An MRK eLocket? for iPhone, a free iPhone application that allows the user to download a virtual version of one of the designer's signature locket styles. The user can insert photos into the locket from their camera roll, inscribe the back with a custom "engraving" and email the locket to someone special.

????An expansion of its existing Facebook and Twitter strategies that will leverage and share the original content being developed for the magazine and video channels.

????An expansion and re-design of an online retail site for Monica Rich Kosann collections at shop.fineartoffamily.com

About Monica Rich Kosann: Monica Rich Kosann is a fine art portrait photographer who - inspired by vintage lockets, cigarette cases and powder compacts she collected and used to house her clients photographs - created a jewelry and home collection carried by over 100 fine jewelers and specialty stores. She has been featured in numerous media including TOWN & COUNTRY, MARTHA STEWART LIVING and THE TODAY SHOW for her collections and her ideas on how families create and live with their precious memories. Her newest book, LIVING WITH WHAT YOU LOVE is scheduled for publication by the Clarkson Potter Group - Random House in Spring 2010.

About Monica Rich Kosann Collection: Monica Rich Kosann is a fine jewelry and home accessory brand with a shop at Bergdorf Goodman in New York and a distribution that includes fine Jewelers and specialty stores. Known for their lockets, charm bracelets, and image cases, Monica Rich Kosann is a brand that helps customers find ways to celebrate their most cherished moments and memories while creating a unique sense of their own personal style.

About The Fine Art of Family: http://www.fineartoffamily.com: The Fine Art of Family is an original content online media site and magazine devoted to how all of us capture, celebrate and share our most precious memories through photographs, heirlooms and collectibles. The magazine includes regular lifestyle features related to fashion, arts, food, and travel but explores these ideas from the unique perspective of how they bring a timeless heirloom quality to our lives. The site will include community features where readers can share their unique stories and photographs. An online retail environment shop.fineartoffamily.com is included in the site.

About The Development: Applications for Facebook and iPhone were developed for Monica Rich Kosann by Charlie Bindert and Tim Slavin of Spontaneous Development

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AdWords Advantage to Host Complimentary Webinar ?Pay Per Click Beyond AdWords: Twitter, LinkedIn & Facebook Advertising?

Austin, TX (PRWEB) April 19, 2011

The AdWords Advantage Online Seminar today announced the all-star faculty set to lead 18 online classes teaching Pay Per Click (PPC) advertising best practices during the two-week seminar on May 10-19, 2011. Marketers will have an opportunity to learn from Search Marketing?s best on how to optimize Pay Per Click campaigns, cut advertising costs and improve sales via AdWords and social media marketing channels such as Twitter, LinkedIn and Facebook. Interested participants can preview the seminar during a complimentary webinar on April 28 at 1:00 PM EST -- ?PPC Beyond AdWords: Reach More Targeted Customers with Facebook, Twitter and LinkedIn?, led by David Szetela, Clix Marketing CEO.

Szetela, Named Top PPC Expert, Author and Search Marketing Blogger, will kick off the two-week seminar with a free one-hour informative preview class covering the "Top 10 Simple and Effective Techniques for Getting the Most Out of Social Media Advertising on Twitter, LinkedIn and Facebook".

This preview webinar is a great way for marketers to gain insight on the high level education the seminar has to offer. Marketers will learn the secrets to success direct from the pros?how to apply pay per click best practices from real-world case studies, strategies and solutions that have proven results and yield top profit margins. The in-depth learning and direct access to the expert instructors is a big draw at this training program.

The AdWords Advantage world-class faculty consists of 18 experts including; Brian Carter, Craig Danuloff, David Szetela, Dennis Yu, Fred Vallaeys, Jamie Smith, Justin Cutroni, Kevin Lee and more.

The instructors will teach marketers the vital factors to creating, managing and tracking successful search marketing campaigns. Attendees have the opportunity to gain answers to their questions during each interactive 60 minute class.

AdWords Advantage Attendees Will Learn How To:

????Apply effective PPC techniques proven to boost customer conversions
????Learn the REAL TRUTH about Quality Score and how it's affecting your campaign
????Utilize the top tools and solutions to save time and cut your ad costs
????Combat common causes of PPC campaign under-performance
????Effectively manage the FULL AdWords ecosystem
????Turn failing AdWords campaigns into non-stop money makers

Ideal for businesses who are interested in maximizing their internet marketing ROI, marketers will discover how to combat common challenges in search marketing, increase conversion rates, utilize the best tools and eliminate costly AdWords mistakes.

Interested participants are invited to join the complimentary AdWords Advantage Online Seminar preview class on April 28 at 1:00 PM EST. The class will cover why 'Facebook, Twitter & LinkedIn Pay Per Click (PPC) is Nothing Like Google AdWords' and what to do to maximize results.

The AdWords Advantage Online Seminar organizers are providing a 50% discount for registrants until April 30 online at AdWordsAdvantage.com. The seminar runs from May 10-19, space is limited - early registration is advised as spots fill up fast.

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Le Parc Suite Hotel Holds Facebook Contest to Find New Director of Pet Relations

West Hollywood, CA (PRWEB) January 05, 2012

Le Parc Suite Hotel announces Facebook Contest encouraging fans to vote for the top canine candidate to fill the role of Director of Pet Relations. Participants are encouraged to ?Like? a candidate by January 27, 2012 and the pooch with the most ?Likes? will become the new Director of Pet Relations for Le Parc Suite Hotel.

Details of the Director of Pet Relations Facebook Contest:

?Become a fan of Le Parc Suite Hotel on Facebook and visit the Pet Relations tab to vote.

?Fans must "Like" their favorite pooch candidate by Friday, January 27, 2012.

?The pooch with the most "Likes" takes over as the new Director of Pet Relations for Le Parc Suite Hotel.

?The new director will be announced on Facebook on January 27th.

In addition to the announcement on Facebook, the chosen Director of Pet Relations will be featured on Le Parc?s Pet Friendly and Pet Policy Pages.

?We?re really excited about having a new Director of Pet Relations. He plays an important role at Le Parc,? said Barry Podob, Director of Sales and Marketing. ?We have a lot of four-legged guests. Upon check-in, our Director sends a personal note as well as designer food and water bowls, ?Bowser Beer? (a specially brewed beef broth), a copy of Fido Magazine, and a list of local pet grooming stores along with the location of nearby dog parks, to each of their rooms to ensure that their stays are memorable and enjoyable.?

About Le Parc Suite Hotel:

Pets looking to make their big break need not look further for a pet-friendly West Hollywood hotel that is charming, stylish and exceptional for animals and owners alike. Nestled in the chic West Hollywood neighborhood, the sophisticated boutique hotel and its 154 opulent suites provide a fitting environment in which guests and their furry pals can rest and rejuvenate in the most prestigious of all pet-friendly LA hotels.

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