Social Media Founding Father Axel Schultze Shares Social Media Journey in Exclusive Radio Interview

Fort Lauderdale FL (PRWEB) October 18, 2010

Axel Schultze , one of the early advocates, users and experts in the social media space, will be a featured guest on ?RockTheWorld with LinkedIn? on WebmasterRadio.FM Monday October 18th at 7pm Eastern Time.

Hosts Mike O?Neil & Lori Ruff speak to Axel, who is also the founder of the Social Media Academy and founder and CEO of Xeequa, about his initial exposure to LinkedIn. Axel explains how he was approached to be one of the users of this evolutionary social media tool, and how he was encouraged to invite his pool of high-profile SiliconValley executives.

?Axel was the earliest of early adopters of LinkedIn and Social Media,? said O?Neil. ?Being in San Francisco in the earliest days, when the words Social Media meant nothing, offers amazing peek into the future. Axel was there then, he?s there now and he points to a future that you want to know about.?

Axel also fills us in on his current roles running the Social Media Academy, which provides education for business professionals from all industries on how to best apply social media to their respective organizations. He also tells us about the launch of his new Social Business Application called XeeSm, which allows you to list your links towards the several social networks you are on, the blogs you keep, your other connections to theme based networks and more.

?Openness is the number one driver to more functionality," Schultze said ?Today its LinkedIn where we have our contacts and then we have our business? At one point we want to connect those two. That blend of business and personal is probably the most significant change we will see in the next 10 years.?

Listeners are able to interact with their questions and comments to the host and guests for each interview, as well as all live WebmasterRadio.FM programming, by:

????Following us on Twitter @webmasterradio
????Becoming a member of the WebmasterRadio.FM Facebook page or?
????Log in to our live 24-hour real-time chatroom monitored by our show hosts at http://www.webmasterradio.fm/chat.

?RockTheWorld LinkedIn?, airs every Monday at 7pm Eastern / 4pm Pacific on http://www.WebmasterRadio.FM. Episodes are archived on WebmasterRadio.FM, as well as on iTunes and other premier podcast portals.

About WebmasterRadio.FM

WebmasterRadio.FM lifts the "veiled curtain" of the Internet, bringing the business community together through an interactive radio network. Its listeners are a global group, comprised of everyone from corporate executives and decision makers to small and mid-sized businesses and individual entrepreneurs. WebmasterRadio.FM's stellar line-up of radio programming includes "CoverStory" with Jiyan Wei of PRWeb, WebmasterRadio.FM's official newswire; ?Market Edge? with W2/Racepoint Group Chairman Larry Weber; "SEM Synergy? with Search Engine Marketing Industry Leader Bruce Clay, ?The Joel Comm Show? with New York Times bestselling author and serial entrepreneur Joel Comm and more. To tune into WebmasterRadio.FM's live content or check out the show lineup, please visit http://www.WebmasterRadio.FM.

Media Contact:

Brandy Shapiro-Babin

954-309-5578

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Range Online Media Publishes New White Paper on the Optimal Strategy for Indexing User-Generated Content

Baltimore, MD (PRWEB) August 4, 2009

Range Online Media, a leading search marketing and interactive agency, today announced the availability of its new white paper, "Optimizing User-Generated Content: Creating Success with Cross-funnel Indexing". The whitepaper evaluates three distinct indexing methods for leveraging user-generated content like product ratings and reviews to increase Search Engine Optimization (SEO) performance and reveals the key advantages that make cross-funnel indexing the most beneficial option for website owners.

The complete whitepaper is immediately available to eTail East attendees at the Range Online Media exhibit (booth 34) and can be downloaded at http://www.rangeonlinemedia.com/docs/Range_Cross_Funnel_Index_Aug2009.pdf .

Topics covered in the white paper include:

????The value of UGC for search marketers
????Three indexing strategies for UGC: indexing on a UGC-optimized page specifically designed for search; indexing on the product page; and cross-funnel indexing that combines both tactics
????The key reasons to use cross-funnel indexing
????Concrete query examples to aid marketers in adopting this indexing strategy
"It is widely accepted that user-generated content (UGC) increases SEO performance, and in fact, more than 60 percent of the Internet Retailer Top 100 enable customers to add content to their sites," said Herndon Hasty, senior SEO evangelist for Range Online Media and author of the paper. "This paper is designed to help marketers index that content in a way that drives maximum exposure to search engines, and therefore, traffic to the site. It is becoming apparent that a cross-funnel indexing strategy, which combines the benefits of indexing on a product page and indexing on UGC-optimized pages, is the best way for website owners to capture consumers at all points of the purchase funnel and gain exponential natural traffic."

"One of our leading retail clients has been using cross-funnel indexing strategy for more than 18 months with solid success and proven metrics," said Mike Svatek, vice president of product strategy at Bazaarvoice, the market and technology leader in social commerce. Bazaarvoice has shared its insights on client success with all three indexing options for this groundbreaking white paper. "As consumers increase comparison searching and become more specific in their searches, it is vital to more quickly capture their attention earlier in the purchase path. We've seen that with cross-funnel indexing, a marketer can own four positions on page one of search results and increase the rankings of their product pages. In the current competitive and economic climate, this paper offers marketers some actionable steps for enhancing their indexing strategies."

ABOUT RANGE ONLINE MEDIA:

Range Online Media is a leading search and interactive marketing agency that delivers measurable success through comprehensive, online marketing services, including paid search marketing, search engine optimization (SEO), online media placement and social media, strategic planning, performance optimization and more. Range prides itself on collaboration between technology and human interaction to manage campaigns effectively and efficiently.

Range Online Media offers clients the strength and network of its parent company, iProspect, and is a member of the Aegis family of agencies, yet we have always stayed true to our roots as an agile innovator. Range Online Media currently offers strategic leadership and campaign management services to GAP, Neiman Marcus, Bergdorf Goodman, Accor Hotels North America, L'Occitane en Provence, The Container Store, Godiva Chocolatier, Burberry, Wyndham Hotels & Resorts and many other smart clients.

We were proud to have been named to the 2007 and 2008 top 25 search marketing agencies in America by AdAge and to have received the 'Most Innovative Use of Search Engine Optimization' Award in 2008 from Search Engine Strategies. Range Online Media has also received the highest average client satisfaction rating in the paid search industry by Jupiter Research for the last four consecutive years. We are headquartered in Texas and have offices in New York and Utah. Please visit our website at http://www.RangeOnlineMedia.com .

ABOUT BAZAARVOICE:

Bazaarvoice's Software as a Service (SaaS) social commerce solutions have served more than 50 billion pieces of customer-generated content on more than 525 brand web sites like Best Buy, Costco, Dell, Macy's, Overstock, P&G, Panasonic, QVC and USAA in 36 countries. The company connects organizations to their influencers through a unique network that reaches hundreds of millions of consumers around the globe, enabling authentic customer-powered marketing. Through syndication, analytics, partnerships, and consulting, Bazaarvoice brings the voice of the customer to the center of their clients' business strategy, proving "social" can drive measured revenue growth and cost savings for manufacturing, retail, travel, and financial services companies. Headquartered in Austin, the company has offices in London, Paris, and Singapore. For more information and access to client success stories, visit http://www.bazaarvoice.com , read the blog at http://www.bazaarblog.com , and follow on Twitter at http://www.twitter.com/bazaarvoice .

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RPR Public Relations, Inc. Expands Consumer PR Division with Two New Hires and Offers Start-ups More Social Media Solutions

Boca Raton, FL (PRWEB) January 27, 2012

Start-up companies and small-to-medium sized businesses seeking PR and marketing to increase sales and better reach consumers with their brand message domestically and internationally will find affordable and expanded consumer PR offerings within RPR Public Relations, Inc.?s Consumer PR Division. The PR firm today announced Alexis Lauren and Isabella Sophia Varese have joined the PR team as Account Managers, overseeing social media relations and social media strategies for several of RPR Public Relations, Inc.?s new consumer clients. Both Lauren and Varese previously held similar positions at leading independent communications agencies specializing in PR for consumer clients in New York and London, respectively. RPR Public Relations, Inc.?s social media team was launched in 2004 and for more than eight years it has developed outstanding personal relationships with online media outlets and top bloggers.

?In this tough economy, our PR firm has witnessed first-hand that entrepreneurs are truly the backbone of America with year-to-date new clients in our consumer division up an astounding 92% - and more than 70% lead by fearless start-up company CEOs,? said Joe Romano, Partner, RPR Public Relations, Inc. ?We know ROI is paramount to small-to-medium sized businesses when it comes to PR and marketing. Our methods work ? most of our clients have been with us three years ? or longer. Our social media team provides affordable yet high quality brand exposure quickly, while stimulating web traffic and sales for our clients. Clients appear in the news the first week they hire us. This provides our clients with added revenue to reinvest in PR outreach to traditional media outlets with longer lead times, such as magazines, radio and TV,? concluded Romano.

Visit http://www.romanopr.com or call 786-290-6413 for more information or connect on http://www.linkedin.com/in/romanopr

About RPR Public Relations, Inc.

Founded in 2003, RPR Public Relations, Inc. strategizes and executes marketing communications and PR programs which drive product and service sales for companies ranging from start-ups through FORTUNE 100 firms. RPR Public Relations, Inc. is ranked as the top PR agency out of more than 4,000+ PR firms on Guru.com, an industry-leading PR marketplace, for the past seven years. RPR Public Relations, Inc. is based in Boca Raton, FL with additional locations in Boston, MA and Portland, Maine.

Media Contact

Ria Romano, Partner

RPR Public Relations, Inc.

(Tel. 786-290-6413)

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Related Business For Sale Press Releases

Search Engine Marketing Firms iProspect and Range Online Media Net Two Search Engine Watch Awards

Boston, MA (PRWEB) August 18, 2009

iProspect?, the Original? Search Engine Marketing Firm, announced today that its client Endless Vacation Rentals won the award for Best Social Media Marketing Campaign at the Search Engine Watch Awards. In addition, Range Online Media, the Dallas-Fort Worth based agency acquired by iProspect in September 2008, announced that its client Reliant Energy received the award for Best Use of Local Search.

Announced at the Search Engine Strategies Conference in San Jose, California last week, the Search Engine Watch Awards recognize excellence in 14 different search engine marketing categories. Reviewed by a panel of industry experts, campaigns were judged in four key areas: innovation in methodology and execution, achieving success goals, excellence in tactical execution, and overall approach/ category relevance.

A Wyndham Worldwide brand that provides access to one of the largest collections of global vacation rentals in the industry, Endless Vacation Rentals received the award for Best Social Media Marketing Campaign for YourFatChance.com. Designed to generate brand awareness and website traffic, the social media effort invited participants to enter their funniest bad luck story for a chance to win the grand prize of a vacation rental valued at $ 2,500 plus $ 2,000 in VISA? gift cards.

"We are delighted to receive this award," said Jessica Kornacki, Vice President of Marketing for Endless Vacation Rentals by Wyndham Worldwide. "Working together with iProspect, we were able to develop an effective campaign that tapped into a variety of social media channels, and the results have been outstanding. The effort has been so successful that we plan to launch another social media initiative for yourfatchance.com this fall."

A Range Online Media client and one of the largest energy producers in Texas, Reliant Energy took home the award for Best Use of Local Search for their innovative use of a custom mashup application and supporting local search marketing efforts during Hurricane Ike, which had left nearly 2 million people without power. Launching just days after the disaster struck, Reliant's efforts were designed to provide a useful service for those left without power, and included real-time power information with an interactive map, and updates on power availability and resources for hurricane preparation and emergency procedures.

"This award from Search Engine Watch recognizes not only our hard work, but also our commitment to serving the customers of Texas during a time of need," said Mark Walker, Senior Manager Online Marketing for Reliant. "We appreciate the Range Online Media team - they've always been more like an extension of our internal team than just an agency -- for aiding us in providing these innovative solutions for our customers."

"Winning these awards is a real testament to the hard work, creativity, and collaboration between our teams and our clients," said Robert Murray, CEO, iProspect. "I'm delighted to see everyone involved get recognized for their efforts. Award-winning campaigns such as these only inspire us to develop even more innovative campaigns that deliver business results for our clients."

About iProspect

iProspect is the Original? Search Engine Marketing Firm. The company helps many of the world's most successful brands maximize their online marketing ROI through natural search engine optimization, paid search advertising management, online display advertising management, paid inclusion management, shopping feed management, global search engine marketing, Web analytics/attribution modeling, reputation management, and other related services. By dramatically increasing business results for clients, iProspect helps to create search marketing heroes every day.

With offices in Boston, San Francisco, Chicago, and Dallas-Fort Worth, as well as global search engine marketing offices, iProspect can be contacted at 1-800-522-1152, or by visiting http://www.iprospect.com.

Questions regarding this release should be directed to iProspect Director of Communications, Colleen Reed, at 1-800-522-1152 x1203.

About Range Online Media

Range Online Media is a leading search and interactive marketing agency that delivers measurable success through comprehensive, online marketing services, including paid search marketing, search engine optimization (SEO), online media placement and social media, strategic planning, performance optimization and more. Range prides itself on collaboration between technology and human interaction to manage campaigns effectively and efficiently.

Range Online Media offers clients the strength and network of its parent company, iProspect, and is a member of the Aegis family of agencies. Range Online Media currently offers strategic leadership and campaign management services to GAP, Neiman Marcus, Bergdorf Goodman, Accor Hotels North America, L'Occitane en Provence, The Container Store, Godiva Chocolatier, Burberry, Wyndham Hotels & Resorts and many other smart clients.

Please direct questions regarding this release or request interviews by contacting Range Online Media Vice President, Marketing and Communications, Sarah Engel at (817) 665-2135.

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